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Demand side platform Turn gears up UK operations

22 Nov 2011 | by Daniel Farey-Jones

on inventory through 16 ad exchanges and sell-side platforms (SSP), including Google, Yahoo's Right Media ...

Dating site tests geo-targeted mobile ads

06 May 2010 | by Sara Kimberley

The campaign will allow the online dating service to target users based on their real-time location and serve more relevant ads. Banner ads will run across Google-owned mobile ad serving company ... irrelevant advertising." Google acquired AdMob in November last year for 449m. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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