From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
that allow for other ways of audience targeting than time, interests and regions. Google has developed ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...
PROMOTIONAL FEATURE: Invest in customer engagement and watch your business grow
12 Jul 2010 | by Steve Grout
of building engagement Marks Spencer, Google, Apple and Boots, among others (see below). Boots customer ... ). Boots, Marks Spencer (M S) and Google were the brands shown to be leading the way, although ... its spot by scoring highly for the emotional element of relates to me best . Google scored highly ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
, agencies are now just one part of the picture in the digital sphere. Giants such as Google and Facebook ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
is Facebook, which recently overtook Google to become the most-visited site in the US and is fast approaching ... struggle for ad budgets is on the horizon between Google and Facebook, or rather the currency of hyperlinks ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
almost as much as they do Google UK. And they're not just using computers. The GSM Association found ... .57 million unique visitors to Google UK mobile sites. Brand owners have welcomed the new platforms ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
What's around the corner? If you really want to know the answer to that question, all you have to do nowadays is flick on your mobile phone and use Google Maps or Foursquare or Sekai Camera, or indeed any of the social tagging available on smartphones. At the touch of a button, they all offer any ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
and Google are all investing in various hardware, software and partnership models. Will this future TV ...
CREATIVE STRATEGY: Three makes the '80s dull. Quite an achievement.
17 Jun 2010 | by Simon S
faster internet speeds, i.e., less frustration when you're googling or facebooking on the move. How much ...
BR Video: Public give their views on behavioural targeting
18 Mar 2009 | by Nikki Sandison
-fareast-language:#0400; mso-bidi-language:#0400;} Google is planning to target ads to users based ... know how they can opt out. Internet giants including Google and Microsoft have signed up ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
