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Tracey Follows: You don't need a cape and mask to have a superpower

31 May 2012

our "superpower". Chade-Meng Tan, employee 107 at Google, has stepped into this vacuum and now runs ...

Russell Davies: Can Facebook offer quality as well as quantity to brands?

31 May 2012 | by Russell Davies

"native" advertising idea. Targeting something people are searching for - as Google does - makes sense ...

Inside: Critical mass

24 May 2012 | by Stuart Derrick

social media platforms, Google Maps integration for roadshow activity and a Q A via Twitter, Critical ...

What can the merging of TV and online bring?

17 May 2012

DOMINIC ALLON - director of agency sales, Google UK - To what extent are viewers combining TV and online consumption? The internet is fundamental to the future of television for one simple reason: it's what people want. The one-to-many broadcast model is being enhanced by the power of the broadband one ...

One customer's journey

17 May 2012 | by Stephany van Willigenburg, Google UK

, says Stephany van Willigenburg of Google UK....hotel." I opened Google Maps to have a look at the town and its orientation. Next, I searched ... asked my friends. I posted a comment on Google+ asking for tips and it wasn't long before I had ... .howtogetmo.com site. It offers four resources to get started. Google's GetMoMeter helps you see how your site looks ...

How M&C Saatchi finally got its global act going

10 May 2012 | by John Tylee

heightened, he suggests. Moreover, it has added names such as Google, Vertu, Garmin, Etihad and Siemens ... Pan-regional clients: Coca-Cola; Etihad; Ferrero Rocher; FTI Consulting; Garmin; Google; Nestle ...

Connected television has finally arrived. But are advertisers ready?

10 May 2012

. And Google and Apple are making set-top boxes and TVs to bring new services to the big screen ...

Russell Davies: If we keep data, we have responsibility for how it is shared

03 May 2012 | by Russell Davies

But, yesterday, I came across a blog post that made all that trivial stuff deeply real. It was written by Dan Hon, the global interactive creative director, Nike, at Wieden Kennedy Portland. You can find it by Googling Dan Hon and adding the phrase "data saved my life" - which is, in this case, only a ...

Russell Davies: You should question who actually owns your Quantified Self

19 Apr 2012 | by Russell Davies

Self. It's not new. Google it, and you'll find tons of blogs, sites and the like. The difference ...

Sapientnitro

10 Apr 2012 | by Malcolm Poynton and Nigel Vaz, SapientNitro

Google employs 32,467 people. The headcount at Apple is 60,400. Facebook, a relative minnow, numbers 3,000-plus. But, like Amazon, with its 50,000 staff, it is double the size that it was two years ago. These companies, among the principal architects of the digitally enabled world we all now live in ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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