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Canada Tourism launches global ad review

17 May 2012 | by Anne Cassidy

, seals and dog-sledding. As part of the campaign, online ads used Google Maps and Street View ...

Specsavers launches £39m media contest

26 Jan 2012 | by Katherine Levy

of the first brands to use Google+ in November last year for a new campaign that included a live "hangout ...

M&C Saatchi hires creative duo from CHI & Partners

30 Sep 2011 | by Sara Kimberley

Pam joins as a senior art director while Hipwell becomes a senior copywriter at the agency, working across Saatchi's roster of brands, which include News International, Coca-Cola, Google and the COI. The pair has worked together at CHI Partners for more than five years on brands including Samsung ...

Regus calls review of its global media account

08 Sep 2011 | by Sophie Maden

to deliver its creative. Regus claims the internet search engine Google, the pharmaceuticals manufacturer ...

Razorfish wins two global Unilever accounts

19 Jul 2011 | by Loulla-Mae Eleftheriou-Smith

, Microsoft, Google and Apple". Last month, Unilever launched its Body Language campaign for the new ...

M&C Saatchi wins Google brief to allay privacy fears

31 Mar 2011 | by Sara Kimberley

Google has appointed M&C Saatchi to handle a major pan-European advertising project that aims...campaign to reassure consumers that Google is a safe brand that they can trust. The search giant has ... privacy and data issues. Last year, it emerged that Google faced a possible fine for breaching privacy ... complaints by Microsoft that it abuses its dominance in online search. In recent years, Google has worked ...

Google calls ad agency pitch to allay privacy concerns

17 Feb 2011 | by Matt Williams

Google has kicked-off a review to find an agency to handle a major pan-European advertising project...will be responsible for helping to launch an integrated brand campaign will aim to reassure consumers that Google is a safe and reliable brand that they can trust. Google has come under fire from numerous sides ... that it needs to address this issue. Last year for instance it emerged that the Google faced a possible fine ...

Publicis makes £14 million cash offer for Chemistry

27 Jan 2011 | by Matt Williams

-up without resorting to a Google search - Chemistry has proved to be an attractive proposition to Publicis

Whyte & Mackay invites agencies to pitch for UK ad account

02 Dec 2010 | by Matt Williams

Hunt" campaign that challenged consumers to use clues hidden on Twitter and Google Maps to track down ...

Google launches multimedia ad campaign 'Watch this Space'

04 Oct 2010 | by Arif Durrani

Google has launched a two-month multimedia advertising campaign called 'Watch this Space' today (4...in Tube stations closest to the key agencies. Google s stated display efforts are focused around ... -time environment, are making it happen. Bruce Daisley, head of YouTube and display for Google UK, said: "Advertising with Google used to be all about four lines of text, on Google.com and on our partner sites. We ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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