Tracey Follows: You don't need a cape and mask to have a superpower
31 May 2012
our "superpower". Chade-Meng Tan, employee 107 at Google, has stepped into this vacuum and now runs ...
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Google's big debate on piracy, privacy and porn
31 May 2012
The annual Google Zeitgeist conference enhances the technology giant's role in thought leadership...Now in its seventh year, the Google Zeitgeist conference is still a hot ticket. The invite ... to the Big Tent. Hosting this annual conference is a great piece of reputation management by Google. The open debating forum, the range of experts and the willingness of Google to lay itself open to scrutiny ...
Russell Davies: Can Facebook offer quality as well as quantity to brands?
31 May 2012 | by Russell Davies
"native" advertising idea. Targeting something people are searching for - as Google does - makes sense ...
Inside: Critical mass
24 May 2012 | by Stuart Derrick
social media platforms, Google Maps integration for roadshow activity and a Q A via Twitter, Critical ...
Canada Tourism launches global ad review
17 May 2012 | by Anne Cassidy
, seals and dog-sledding. As part of the campaign, online ads used Google Maps and Street View ...
What can the merging of TV and online bring?
17 May 2012
DOMINIC ALLON - director of agency sales, Google UK - To what extent are viewers combining TV and online consumption? The internet is fundamental to the future of television for one simple reason: it's what people want. The one-to-many broadcast model is being enhanced by the power of the broadband one ...
One customer's journey
17 May 2012 | by Stephany van Willigenburg, Google UK
, says Stephany van Willigenburg of Google UK....hotel." I opened Google Maps to have a look at the town and its orientation. Next, I searched ... asked my friends. I posted a comment on Google+ asking for tips and it wasn't long before I had ... .howtogetmo.com site. It offers four resources to get started. Google's GetMoMeter helps you see how your site looks ...
Let's get serious
17 May 2012 | by Tim Dunn, Isobar Mobile
, mobile search, which Google says more than 70 per cent of smartphone owners use in conjunction with ads ... driven Apple ahead, let's wait for the Samsung Galaxy S3 and Google Play to see if they change my mind ...
Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
- in most cases, they are left at home and often forgotten. Google Wallet, NFC and other upcoming retail ... will leverage their services and make the device irrelevant, as Google, eBay, Amazon and Facebook are doing ...
A Continuous Conversation
17 May 2012 | by Ilicco Elia, LBi
the game itself, Google reports that 41 per cent of searches involving Super Bowl TV advertisers came via ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
