Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
10 Feb 2012 | by Alex Brownsell
-system and Google Earth-powered satnav. Cinema ads are running throughout 'Oscar season', at films including ...
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Brand barometer: Carbonated drinks - which is most prominent on the web?
10 Feb 2012 | by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...
Google to launch 'own-brand entertainment hardware'
10 Feb 2012 | by Matthew Chapman
Google is developing an own-brand, home-entertainment system that streams music wirelessly through...The launch of such a device would mark the first time Google has designed and marketed a consumer electronic device under the Google brand. Google has declined to comment on the speculation ... Communications Commission, with testing due to take place in Google's Mountain View headquarters in California ...
TV or not TV: Should challenger brands resist the lure of TV advertising?
10 Feb 2012 | by David Benady
Mainstream brands built without the aid of TV advertising abound these days. One need look no further than online brands Google, Facebook and LinkedIn or grocery names Innocent, Green Black's and Ben Jerry's. Nonetheless, TV continues to hold a powerful attraction for marketers, and more than ...
Rooster called in to promote daily deals market conference
09 Feb 2012 | by John Owens
Daybreak presenter Kate Garraway and Fabian Heilemann from Dailydeal.de, which was recently sold to Google ...
British Airways 'the race' by BBH
09 Feb 2012
(Thursday) followed by Google+, before appearing on TV during Coronation Street.
Groupon reins in marketing spend as it reports loss of $42.7m
09 Feb 2012 | by Sarah Shearman
in the US since Google in 2004, which at the time was valued at nearly $13bn ( 8.2bn). According ...
Danny Rogers: TripAdvisor needs to trade on trust
09 Feb 2012 | by Danny Rogers
on the first page of a Google search. Unfortunately, as it became bigger and more powerful, the site has ...
Andrew Miller backs Guardian's content to win
09 Feb 2012 | by Ian Darby
developers working on the latest iterations of The Guardian's Facebook app and a trial of a Google TV channel ...
All about...Facebook's IPO
09 Feb 2012
Google was at its IPO and nearly 40 times more expensive than the average large IPO of the past four ... times more successful than Google and Google just happens to be one of the most successful companies ... will effectively levy a tax on digital commerce, just as Google has been able to levy a universal tax on online ...
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