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Apple cements most valuable brand status as UK's giants slide

at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

Female marketers make their mark on Power 100

Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Sector Insight: soap, bath and shower

, bath and shower products (%) by company, 2010 {"dataSourceUrl":"//docs.google ...

Unilever tops 2012 Marketing Society Awards nominations

UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

ISBA conference: with brands getting over their first crush on social media, what happens next?

that the result was 'much better work'. Dan Cobley, vice-president and managing director of Google UK ...

Brand barometer: Nappies, which one is most prominent online?

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

Shearman on Twitter @Shearmans 2011 Total Mobile Ad Spend Breakdown {"dataSourceUrl":"//docs.google.com/spreadsheet/tq?key=0Aoq-fbohKJtSdEY4bXp2QnFLTmlpYnhSOHdoWnR3QUE {"dataSourceUrl":"//docs.google ...

Think with Google: Which brands are getting online content right?

Think with Google is a weekly series of columns on marketingmagazine.co.uk where Google's experts ... for Think with Google, send us an email . ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

houses of the 1980s onwards to Google today. "Facebook has changed so much in just a few years," says ... Facebook into line with other media powerhouses, such as ITV and Google, but while Facebook is riding high ... well that its traffic can go as quickly as it came, particularly with platforms such as Google+ gaining ...

Does funding innovation come before protecting marketing jobs? The Marketing Society Forum

. Take Google's expanding suite of tools. Marketing is not required to add a further 'brand ...

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Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.