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PR: searching for effective measurement

through to specific places,' he explains. Several web analytics packages (including the nascent Google ...

The Week in marketing: 4 November 2008

. T-Mobile's G1 launch T-Mobile has launched its G1 handset with Google, the first mobile phone ...

Burger King revamps website

Developed by Pancentric, the burger chain has included more nutrition and allergen data for users to make informed choices about the products they are ordering. The new site also includes a Google maps store locator, copies of the latest TV ads, a description of new menu items and downloadable discount ...

Marketers build brand 'me' to promote their careers

calls 'the CEO of Me, Inc.', to protect their careers. In the era of Google, MySpace, YouTube ...

Cybersquatters stake claims on Pasta Hut

Related web addresses including www.pastahut.net, www.pastahut.info and www.pastahut.org have been registered and the sites filled with profitable Google-style pay-per-click links, according to the domain registration and management company. It noted that the domain www.pastahut.com has been registered by someone ...

The week in marketing: 24 September 2008

prototype products and ingredients. Google phone arrives Google launched its first mobile handset ...

Interbrand's 100 Best Global Brands list includes only three UK brands

, Toyota $34bn, Intel $32.3bn, McDonald's $31bn, Disney $29.2bn and Google $25.6bn. The top gainers from ...

Brands fight bloggers with 'fact' websites

out and respond to comments being made elsewhere. For instance, last week Google employee Matt Cutts ...

Olympic sponsors miss online opportunities

Research by Synergy Digital, the joint venture between sponsorship specialist Synergy and digital specialist Altogether, found that none of the sponsors of Beijing 2008 and London 2012, which include brands such as adidas, BP and McDonald's, are ranking on the first page of Google's natural search results when ...

Power 100 Marketers of 2008: 1-50

strategy. 30. Lorraine Twohill, Google B Lorraine Twohill arrived in the UK from her native Ireland in 1999, and planned to stay for just two years. However, she now seems firmly settled at Google, which ... of the company across Europe. In her current position she oversees all Google's consumer and business marketing ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.