FMCG brands increase online ad expenditure
05 Oct 2010 | by Sarah Shearman
initiatives such as YouView and Google TV lure adspend. Guy Phillipson, chief executive of the IAB, said ...
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'Say goodbye to brand managers', says marketing specialist
05 Nov 2010 | by Sarah Shearman
in the decision-making process. Using the success of Google as inspiration, van Belleghem said companies should ... of mouth marketing is back, and overruling media research," he said. "After Google, world of mouth, speed ...
BEST GLOBAL BRANDS 2010: Google goes from strength to strength
16 Sep 2010 | by Arif Durrani
Google continues to go from strength to strength as a brand, after being named the biggest climber
PROMOTIONAL FEATURE: Invest in customer engagement and watch your business grow
12 Jul 2010 | by Steve Grout
of building engagement Marks Spencer, Google, Apple and Boots, among others (see below). Boots customer ... ). Boots, Marks Spencer (M S) and Google were the brands shown to be leading the way, although ... its spot by scoring highly for the emotional element of relates to me best . Google scored highly ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
, agencies are now just one part of the picture in the digital sphere. Giants such as Google and Facebook ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
is Facebook, which recently overtook Google to become the most-visited site in the US and is fast approaching ... struggle for ad budgets is on the horizon between Google and Facebook, or rather the currency of hyperlinks ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
almost as much as they do Google UK. And they're not just using computers. The GSM Association found ... .57 million unique visitors to Google UK mobile sites. Brand owners have welcomed the new platforms ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
What's around the corner? If you really want to know the answer to that question, all you have to do nowadays is flick on your mobile phone and use Google Maps or Foursquare or Sekai Camera, or indeed any of the social tagging available on smartphones. At the touch of a button, they all offer any ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
and Google are all investing in various hardware, software and partnership models. Will this future TV ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
the UK business. 72. Obi Felten, Google As director of consumer marketing, EMEA, Felten has had little downtime. She has been responsible for promoting Google's product offering, including its search ... spent the first few months of the year overseeing the launch of Google Chrome in eight European ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
