O2 takes aim at PayPal with mobile payments service
26 Apr 2012 | by Sarah Shearman
. Google launched its own version of the mobile wallet last year, but it has so far been tight ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
Shearman on Twitter @Shearmans 2011 Total Mobile Ad Spend Breakdown {"dataSourceUrl":"//docs.google.com/spreadsheet/tq?key=0Aoq-fbohKJtSdEY4bXp2QnFLTmlpYnhSOHdoWnR3QUE {"dataSourceUrl":"//docs.google ...
Brand barometer: High street banks, which is most prominent on the web?
17 Feb 2012 | by Gemma Charles
/phrases with each other using online tools (eg Google Adwords). For this research, the audience segmentation ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
. GOOGLE ROLLS OUT GOOGLE+ Google and Facebook's rivalry is one of the biggest marketing battles ... accounting for an increasing amount of time spent by people on the web, Google is prioritising its social strategy. In June came the long-awaited unveiling of Google+, its social network and answer ...
What niche social networks can do for your brand
25 Nov 2011 | by Sarah Shearman
content to the Facebook, Twitter and Google+ platforms, and others,' says Cussan. He explains that Ning ... , Google and Yahoo! log-ins. Since its launch in April 2009, it has acquired more than 8400 fans ...
Visa unveils new digital payments brand V.me
16 Nov 2011 | by Sarah Shearman
in the future, to create a similar offering to Google Wallet, but a Visa Europe spokesman said there were ... -up and, as well as the UK launch of Google Wallet on the horizon, PayPal is also planning to launch a ...
Hall of Fame shortlists finalised and deadline extended
09 Sep 2011 | by Staff
Blue Rubicon BSkyB Dare Dunnhumby Facebook Fallon Google MediaCom Metro Mother Specific Media Spotify ...
Marketers and the social divide
15 Jul 2011 | by Adam Woods
Mackenzie, chief marketing officer, Aviva @amandamack6 Obi Felten, head of consumer marketing, Google ...
Top 100 online advertisers: Brands rein in online display adspend
22 Mar 2011 | by Nicola Clark
year-on-year fall in the top 10, slashing its spend by 52% year on year to 4.6m. Conversely, Google ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
