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Why the world needs a desirable bank

strange. There s also a very real threat from brands like Apple, Google, Amazon and, to a lesser extent ... to make the most of technological innovation and they have the credibility to pull it off. Google Wallet ...

Google ranked top brand and Dove enters top 20

Google has been named the UK top-rated brand by UK consumers for the second year running, while...by the increasing usage of Apple and Google-Android smart phones. YouGov attributed Dove's performance to the on ...

Sector Insight: Debit and credit cards

. Barclaycard users can also transfer up to 100 to their phone using the Quick Tap app. Google and Visa are both working on rival digital wallets; Google Wallet has linked up with MasterCard for its version ...

Sovereign debt crisis lowers global brand values, report claims

, technology and electronics brands such as Google, Apple and Microsoft, all increased in value, with Apple ... Domicile 2011 Value Sep-11 Jan-11 ($bn) 1 1 Google US ...

Google and Vodafone top global and UK brand lists

Google has supplanted Wal-Mart and Microsoft to become the world's leading brand, according...In Brand Finance's annual survey, Google has topped the global list with a brand valuation $44.3bn ( 27.3bn), edging Microsoft at $42.8bn ( 26.3bn) into second place. Vodafone is the largest telecoms ... Brand Brand Value 2011 (US$ millions) Brand Value 2010 (US$ millions) 1 2 Google ...

Retailers top consumer trust as banks lose out

Waitrose 23 Morrisons 24 Argos = First Direct = Halifax 27 Microsoft 28 Google = Santander ...

Biggest brands: Top 100 global brands by value 2009

The economy may be in freefall and advertising forecasts bleak, but this year's Millward Brown Optimor BrandZ survey reveals the world's first $100bn brand - Google. While this news may be of little surprise and will provide cold comfort to struggling broadcasters (famously, the brand has never advertised ...

Online ad spend: 2005 online advertising spend rockets towards £1.4 billion

increased from the published figure of 653.3 million. In May 2005, in compliance with SEC rules, Google ... , the survey has estimated Google UK revenues based on a conservative extrapolation from the company's last ... have used the information newly available from Google to restate total market size since 2003 ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.