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Barclaycard returns to TV for PayTag campaign

the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ...

Apple cements most valuable brand status as UK's giants slide

at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

Brand barometer: Car insurers, which one is most prominent online?

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

Female marketers make their mark on Power 100

Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Unilever tops 2012 Marketing Society Awards nominations

UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

O2 takes aim at PayPal with mobile payments service

. Google launched its own version of the mobile wallet last year, but it has so far been tight ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

Shearman on Twitter @Shearmans 2011 Total Mobile Ad Spend Breakdown {"dataSourceUrl":"//docs.google.com/spreadsheet/tq?key=0Aoq-fbohKJtSdEY4bXp2QnFLTmlpYnhSOHdoWnR3QUE {"dataSourceUrl":"//docs.google ...

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

says. 'There is so much going on in payments, with everyone from Google and Apple getting ...

RBS-branded rugby app converts 50,000 downloads

, with around 40,000 downloads, than on the Google-backed Android platform, with around 10,000 downloads ...

Brand barometer: High street banks, which is most prominent on the web?

/phrases with each other using online tools (eg Google Adwords). For this research, the audience segmentation ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

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Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.