The week in Marketing: 28 October 2008
28 Oct 2008 | by Staff
demographic. TMG launches app Telegraph Media Group (TMG) is launching an application for Google Android ...
Search results for Google
Search filters:
By Publication
- Marketing
By Industry Sector
-
Financial Services
Click 
to remove filters
Marketers need to be wary of price comparison sites
27 Jan 2009 | by Mary Cowlett
, Barton aims to get a good position on the aggreg-ators that come in the top five on a Google search married with SEO that ensures a good Google ranking for CFS' site. 'You always have to be aware ...
Interbrand's 100 Best Global Brands list includes only three UK brands
19 Sep 2008 | by Staff
, Toyota $34bn, Intel $32.3bn, McDonald's $31bn, Disney $29.2bn and Google $25.6bn. The top gainers from ...
The impact of Google's first 10 years on marketing
16 Sep 2008 | by Robert Gray
of more than $5bn a quarter. The first Google index in 1998 contained 26m pages; in 2000 it reached 1bn. This year, it hit a new milestone: 1tn. In the 10 years since launch, Google has shaped the way ... , and with Google holding the whip hand, inevitably the price of search listings has risen. It could, then ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
strategy. 30. Lorraine Twohill, Google B Lorraine Twohill arrived in the UK from her native Ireland in 1999, and planned to stay for just two years. However, she now seems firmly settled at Google, which ... of the company across Europe. In her current position she oversees all Google's consumer and business marketing ...
Brand advocacy: Bridging the gap
12 Dec 2007
Virgin Mobile 5?90 6?96 1?06 n/a 16 Google Checkout 6?65 7?70 1?05 n/a 17 Motorola 5?80 6?84 1?04 n/a 18 ... SERVICES TOP 10 Image Experience Gap 1 ING Direct 5?33 7?42 2?09 2 Cahoot 4?67 5?83 1?16 3 Google ...
Marketing's Power 100
30 May 2007 | by Marketing Staff
-imitated posters. 50 Lorraine Twohill Google B Twohill s polyglot tendencies - she speaks five languages - will doubtless come in handy as Google continues its remorseless quest for world domination ... has ultimate responsibility for the marketing of all Google products in Europe, from consumer ...
M&S is the fastest-growing brand in world
23 Apr 2007 | by David Tiltman
However, M S is atypical of British brands. For a full analysis of how UK brands are falling behind in performance compared to French and German ones on the world stage, see this week s Marketing magazine (out Tuesday). Google has become the world s biggest brand after a 77% leap in its brand value ...
The new marketing metric: Net Promoter Score
21 Feb 2007 | by David Tiltman
Google 78 n/a n/a Waitrose 73 53 20 Toyota 70 75 -5 Vodafone 67 56 11 Virgin ...
Law: The right side of the law
04 Oct 2006
facing up to the issues of trademark portfolio management is Google. The brand's enormous success has led ... marketers, if Google becomes a dictionary term with a descriptive meaning, it could end up eroding the brand ... Yahoo! to google",' says Olivier. He adds that while it is possible to put measures in place ...
Additional Information
Campaign Jobs
- Customer Marketing Manager - Africa Tarsh Lazare Marketing Recruitment c.£45K + Bonus + Benefits, London
- CRM Manager - Top Gaming Company - up to £40k Digital Gurus £30000 - £40000 per annum, London
- iPhone developer/Android dev Digital Gurus £50000 - £50001 per annum + NEG. FLEX DOE, London
- Digital Planning Director - global consumer technology powerhouse account round8 up to £90,000 depending on experience, Central London
- Conceptual Copywriter Digital Gurus €50000 - €55000 per annum, Amsterdam
Most viewed
- Campaign Viral Chart: Nike interactive ad nets first place
- Mindshare retains Unilever media buying in the US
- Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
- National Trust launches Wallace and Gromit ads
- Kellogg's Rice Krispies Squares launches 3D ad
- Co-op appoints Leo Burnett to £50m ad account
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
