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Think BR: Brands that grow businesses

13 Feb 2012 | by Anastasia Kourovskaia

, personal care Emirates, air travel FedEx, delivery services Google, Internet information ...

Rooster called in to promote daily deals market conference

09 Feb 2012 | by John Owens

Daybreak presenter Kate Garraway and Fabian Heilemann from Dailydeal.de, which was recently sold to Google ...

Top trends for marketers from CES 2012

18 Jan 2012 | by Eric Bader, president and chief strategy officer, worldwide, Initiative

with people from Google and Facebook at the event. 'Connectivity changes (everything) completely,' said ...

Google TV boosted by LG partnership

06 Jan 2012 | by Matthew Chapman

LG has become the latest television manufacturer to partner Google as part of the search giant...LG will showcase a new line of televisions powered by Google TV at next week's Consumer Electronics Show (CES) in Las Vegas. Google's TV platform combines television programming, web browsing and apps, but has failed to gain traction up until now. Google has already partnered with Samsung, Sony ...

What niche social networks can do for your brand

25 Nov 2011 | by Sarah Shearman

content to the Facebook, Twitter and Google+ platforms, and others,' says Cussan. He explains that Ning ... , Google and Yahoo! log-ins. Since its launch in April 2009, it has acquired more than 8400 fans ...

Helen Edwards on Branding: Devoid of meaning

16 Nov 2011 | by Helen Edwards

Superbrands 1 Apple Coca-Cola Mercedes-Benz 2 Google IBM ... 's Google Coca-Cola 5 Microsoft GE Google 6 Coca-Cola McDonald's Microsoft 7 AT T Intel ...

Unilever is on a quest for magic - and failure is an option

03 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

the top hit on Google. With one brand strategy implemented across several markets, the Unilever source ...

Travel into the future: BA's Willie Walsh, plus Google and TUI, tell Marketing what lies ahead

14 Oct 2011 | by Loulla-Mae Eleftheriou-Smith at ABTA Conference

at Google. Between them they covered the big challenges and emerging opportunities facing the travel ... Huddleston, Head of travel, Google Marketing asked Huddleston how travel brands are adapting ...

From DM Bulletin to Data and Direct Bulletin

13 Oct 2011 | by Daniel Farey-Jones

that allow for other ways of audience targeting than time, interests and regions. Google has developed ...

What's behind the current schmaltz factor?

13 Oct 2011

A 'hug in an ad' is how some describe it. Others call it schmaltz. Whichever term you opt for, one thing is clear: sentimental ads can be found in abundance on our TV screens right now. Whether it's Google Chrome's 'Dear Sophie' ad, Sainsbury's father-and-son bonding or the Halifax choir, there seems ...

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