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Think BR: Why we are all so over Innocent

to recall. Subtract - if less is more, take things away like Google did with its home page, or Ikea ...

An absence of leadership

) UK US Apple 17.1% Apple 22.0% Google 7.5% Google 7.7% Tesco 6.0% Microsoft 6.1% Microsoft 5.5% Facebook ... , with Google, Microsoft, Facebook, Coca-Cola, and Walmart featuring in the US. What is it about Apple ...

Think BR: Brands that grow businesses

, personal care Emirates, air travel FedEx, delivery services Google, Internet information ...

From DM Bulletin to Data and Direct Bulletin

that allow for other ways of audience targeting than time, interests and regions. Google has developed ...

Aston Martin fends off Apple to be named coolest brand of 2011

. Aston Martin is joined by other sports cars Ferrari (8) and Maserati (20) in the top flight while Google ... /Telecommunications 7 Google Online 8 Ferrari Automotive/Cars 9 Nike Sportswear ...

Hall of Fame shortlists finalised and deadline extended

Blue Rubicon BSkyB Dare Dunnhumby Facebook Fallon Google MediaCom Metro Mother Specific Media Spotify ...

Are you part of Middle Britain?

(31%) more than telephone (29%) and email (23%). For them, Facebook is second only to Google ...

Google rules (so does Apple and Microsoft), as tech-savvy Aussies snub Vegemite and Toyota

Campaign Brief has the story of how Australians have gone tech mad as brands including Google

Advertisers protest after Google changes European keyword policy

Four European advertiser bodies have criticised Google's introduction of a new trademark policy.... Referring to the reaction to Google's introduction of the same policy in the UK in 2008, ISBA said Google ... Google spokeswoman responded to the claim that advertisers were not consulted by pointing out ... " the change. It also accused Google of failing to consult brand owners and labelled its new policy "premature ...

Barcode-scanning price comparison iPhone app tops paid-for charts

Google's product search tool. The products most queried in the app's first week were games, books ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.