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Google to enter in-game advertising market with acquisition
23 Jan 2007 | by by Staff
LONDON - Google could be set to enter the in-game advertising market, with the rumoured acquisition...games, according to US reports. Google refused to comment. In-game advertising is a rapidly growing ... to the likes of IGA Worldwide and Microsoft-owned Massive Inc. Google has been expanding into media recently ... have an advantage over Google in the market because of the contracts they already have in place ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
