Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...
Brand barometer: Luxury cars, which one is most prominent online?
30 Mar 2012 | by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
Shearman on Twitter @Shearmans 2011 Total Mobile Ad Spend Breakdown {"dataSourceUrl":"//docs.google.com/spreadsheet/tq?key=0Aoq-fbohKJtSdEY4bXp2QnFLTmlpYnhSOHdoWnR3QUE {"dataSourceUrl":"//docs.google ...
Sector Insight: Motorcycles and scooters
07 Mar 2012 | by Jane Bainbridge
motorcycle and scooter market share, by new registrations (%) {"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US *January to October Ownership of motorcycles or scooters October 2011 (%) {"dataSourceUrl":"//docs.google ...
Sector Insight: Vehicle recovery
29 Feb 2012 | by Jane Bainbridge
of vehicle-recovery market at current prices ( m) {"dataSourceUrl":"//docs.google ...
Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
10 Feb 2012 | by Alex Brownsell
of technology that is squeezed into Audi's smallest model, such as its Bose sound-system and Google Earth ...
Mercedes-Benz seeks younger appeal through social media
19 Jan 2012 | by Sarah Shearman
model in Google Streetview. Last week, at the Consumer Electronics Show in Las Vegas, Mercedes-Benz showcased technology which will enable users to access Facebook, Google and Yelp from their dashboards ...
CoolBrands: How to capture the essence of cool
28 Sep 2011 | by Nicola Clark
be one of the most overused words in marketing, but both Google and Chanel, for example, appeal to very ... accounting for four of the top 10, with BlackBerry (6), Google (7) and YouTube (10) all making the grade ... /Telecommunications 7 Google Online 8 Ferrari Automotive/Cars 9 Nike Sportswear ...
Sovereign debt crisis lowers global brand values, report claims
31 Aug 2011 | by Alex Brownsell
, technology and electronics brands such as Google, Apple and Microsoft, all increased in value, with Apple ... Domicile 2011 Value Sep-11 Jan-11 ($bn) 1 1 Google US ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
