to remove filtersMarketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
calls 'the CEO of Me, Inc.', to protect their careers. In the era of Google, MySpace, YouTube ...
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Marketers need to be wary of price comparison sites
27 Jan 2009 | by Mary Cowlett
, Barton aims to get a good position on the aggreg-ators that come in the top five on a Google search married with SEO that ensures a good Google ranking for CFS' site. 'You always have to be aware ...
The week in marketing: 24 September 2008
23 Sep 2008 | by Staff
prototype products and ingredients. Google phone arrives Google launched its first mobile handset ...
Interbrand's 100 Best Global Brands list includes only three UK brands
19 Sep 2008 | by Staff
, Toyota $34bn, Intel $32.3bn, McDonald's $31bn, Disney $29.2bn and Google $25.6bn. The top gainers from ...
The impact of Google's first 10 years on marketing
16 Sep 2008 | by Robert Gray
of more than $5bn a quarter. The first Google index in 1998 contained 26m pages; in 2000 it reached 1bn. This year, it hit a new milestone: 1tn. In the 10 years since launch, Google has shaped the way ... , and with Google holding the whip hand, inevitably the price of search listings has risen. It could, then ...
Brands fight bloggers with 'fact' websites
09 Sep 2008 | by Bill Britt
out and respond to comments being made elsewhere. For instance, last week Google employee Matt Cutts ...
Land Rover mails car-match 'quiz'
24 Jun 2008 | by Staff
The mailing centres on a Google Earth-style image of a mountainous landscape, shaped like a brain, and asks consumers to detail their personal traits and opinions. Land Rover will use the information to work out which of its models would suit them best and offer respondents a test-drive in the appropriate ...
Land Rover mails car-match 'quiz'
24 Jun 2008 | by Staff
The mailing centres on a Google Earth-style image of a mountainous landscape, shaped like a brain, and asks consumers to detail their personal traits and opinions. Land Rover will use the information to work out which of its models would suit them best and offer respondents a test-drive in the appropriate ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
strategy. 30. Lorraine Twohill, Google B Lorraine Twohill arrived in the UK from her native Ireland in 1999, and planned to stay for just two years. However, she now seems firmly settled at Google, which ... of the company across Europe. In her current position she oversees all Google's consumer and business marketing ...
Measuring a brand's image against consumer experience
11 Dec 2007 | by Jane Simms
Virgin Mobile 5.90 6.96 1.06 n/a 16 Google Checkout 6.65 7.70 1.05 n/a 17 Motorola ... Gap 1 ING Direct 5.33 7.42 2.09 2 Cahoot 4.67 5.83 1.16 3 Google Checkout 6 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
