Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
t want to be interrupted." According to Olander, Google AdWords is the only commercial model ...
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Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
Shearman on Twitter @Shearmans 2011 Total Mobile Ad Spend Breakdown {"dataSourceUrl":"//docs.google.com/spreadsheet/tq?key=0Aoq-fbohKJtSdEY4bXp2QnFLTmlpYnhSOHdoWnR3QUE {"dataSourceUrl":"//docs.google ...
Dove, Burberry and Manchester Utd first UK brands to launch Facebook timelines
29 Feb 2012 | by Sarah Shearman
brands to launch a Google+ page, is also is using the timeline to nod to its heritage. It also includes ...
What niche social networks can do for your brand
25 Nov 2011 | by Sarah Shearman
content to the Facebook, Twitter and Google+ platforms, and others,' says Cussan. He explains that Ning ... , Google and Yahoo! log-ins. Since its launch in April 2009, it has acquired more than 8400 fans ...
Neuromarketing: separating fact from fiction
04 Nov 2011 | by Andrew McCormick
there are 150. She also points out that, in 2000, there were 12 Google hits for the search term 'neuromarketing ...
Hall of Fame shortlists finalised and deadline extended
09 Sep 2011 | by Staff
Blue Rubicon BSkyB Dare Dunnhumby Facebook Fallon Google MediaCom Metro Mother Specific Media Spotify ...
Guess pushes for social and e-commerce combination
13 Jul 2011 | by Nicola
Fashion brand Guess, which has become one of the first fashion retail brands to sign up Google
Mr Men owner eyes ties for 40th birthday push
11 May 2011 | by Loulla-Mae Eleftheriou-Smith
The characters, owned by TV production company Chorion, will be promoted in a four-month campaign, created by Exposure, encompassing digital, social media, PR and retail partnerships. Activity began this week. On Monday, Google displayed 16 Mr Men and Little Miss 'doodles' to mark the birthday ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
