And in the real world: Sun-Times, supermarkets, Google, M&S
01 Apr 2009 | by Caroline Lovell
LONDON - Today's round-up of the biggest business stories.
Click
to remove filters
LONDON - Today's round-up of the biggest business stories.
LONDON - Today's round-up of the biggest business stories.
LONDON - Asda has hit out at rival Tesco over its decision to not bid on Google keywords relating to its competitors (Marketing, 30 April).
LONDON - Tesco has become the first major UK advertiser to take a stand against Google's decision to allow brand owners to bid against each other for keywords trademarked by rivals.
LONDON - Internet magnate and Google board director Michael Moritz, has been ranked number four in The Sunday Times rich list for the online sector, with the top 20 dominated by the online gaming industry.
LONDON - Google is the most popular brand among 16- to 25-year-olds, according to research conducted by youth marketing agency Face.
LONDON - Google is the fastest-growing brand in the world, as Coca-Cola and Microsoft fall, while Burberry is named the top exporter of 'Britishness', according to Interbrand and BusinessWeek's annual brand survey.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.