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Burberry boosts digital approach with interactive campaign

For the first time, consumers will be able to purchase its autumn-winter collection directly through a campaign gallery and short films on Burberry.com. The campaign will also run across digital platforms including Facebook, Twitter, Google+, Instagram and Pinterest. The news follows the launch ...

Apple cements most valuable brand status as UK's giants slide

at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

Nike marketing boss attacks 'institutionally analogue' businesses

out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...

Nike marketing boss attacks 'old' approach to social-media

t want to be interrupted." According to Olander, Google AdWords is the only commercial model ...

Sector Insight: Childrenswear

children buy clothes by gender, October 2011 (%) {"dataSourceUrl":"//docs.google ...

Unilever tops 2012 Marketing Society Awards nominations

UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

Shearman on Twitter @Shearmans 2011 Total Mobile Ad Spend Breakdown {"dataSourceUrl":"//docs.google.com/spreadsheet/tq?key=0Aoq-fbohKJtSdEY4bXp2QnFLTmlpYnhSOHdoWnR3QUE {"dataSourceUrl":"//docs.google ...

Dove, Burberry and Manchester Utd first UK brands to launch Facebook timelines

brands to launch a Google+ page, is also is using the timeline to nod to its heritage. It also includes ...

Brands must meet the retail challenge

, at Google . 'You can see this in last year's sales figures,' he says. 'Discounters did incredibly well ... - senior brand manager, Banana Republic , The Gap Simon Hall - industry manager, retail, Google ...

What niche social networks can do for your brand

content to the Facebook, Twitter and Google+ platforms, and others,' says Cussan. He explains that Ning ... , Google and Yahoo! log-ins. Since its launch in April 2009, it has acquired more than 8400 fans ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.