Marketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
calls 'the CEO of Me, Inc.', to protect their careers. In the era of Google, MySpace, YouTube ...
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Marketers need to be wary of price comparison sites
27 Jan 2009 | by Mary Cowlett
, Barton aims to get a good position on the aggreg-ators that come in the top five on a Google search married with SEO that ensures a good Google ranking for CFS' site. 'You always have to be aware ...
Interbrand's 100 Best Global Brands list includes only three UK brands
19 Sep 2008 | by Staff
, Toyota $34bn, Intel $32.3bn, McDonald's $31bn, Disney $29.2bn and Google $25.6bn. The top gainers from ...
Olympic sponsors miss online opportunities
14 Aug 2008 | by Ed Kemp
Research by Synergy Digital, the joint venture between sponsorship specialist Synergy and digital specialist Altogether, found that none of the sponsors of Beijing 2008 and London 2012, which include brands such as adidas, BP and McDonald's, are ranking on the first page of Google's natural search results when ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
strategy. 30. Lorraine Twohill, Google B Lorraine Twohill arrived in the UK from her native Ireland in 1999, and planned to stay for just two years. However, she now seems firmly settled at Google, which ... of the company across Europe. In her current position she oversees all Google's consumer and business marketing ...
Asda chief wades into row over Google keywords
07 May 2008 | by Jemima Bokaie
LONDON - Asda has hit out at rival Tesco over its decision to not bid on Google keywords relating...s and Morrisons. From this week, Google s paid-search strategy will allow advertisers to bid for rivals branded ... .com and travelsupermarket.com. Lastminute.com chief executive Ian McCaig has threatened legal action over Google ...
Tesco vows not to place Google keyword bids on rivals' trademarks
29 Apr 2008 | by Ed Kemp
LONDON - Tesco has become the first major UK advertiser to take a stand against Google's decision...of paid-search ads rocketing. From 5 May, consumers using Google to hunt for specific brands will ... of the changes to Google s policy. The changes are likely to result in a rise in the price of branded paid ...
Measuring a brand's image against consumer experience
11 Dec 2007 | by Jane Simms
Virgin Mobile 5.90 6.96 1.06 n/a 16 Google Checkout 6.65 7.70 1.05 n/a 17 Motorola ... Gap 1 ING Direct 5.33 7.42 2.09 2 Cahoot 4.67 5.83 1.16 3 Google Checkout 6 ...
Facebook's big sell
16 Oct 2007 | by Gareth Jones
reviews. Microsoft and Google are so convinced of the commercial potential of Facebook ...
Digital choice: Denimise the Nation
10 Oct 2007 | by Curtis James, Managing director, Audemos
This year's campaign featured a clever call-to-action with the 'Denimise the nation' microsite. Supporters of the cause are invited to create content by uploading information, ideas and photos of their fundraising activities. The site uses Google Maps to enable users to add denim icons to mark where ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
