Fashion brands back Luc Besson environmental film on YouTube
05 Jun 2009 | by Fiona Ramsay
, to Champs de Mars under the Eiffel Tower in Paris, to Trafalgar Square in London. Google Maps will also ...
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Marketers and consumers are wary of new .brand web domain names
16 Jun 2009 | by Fiona Ramsay
. These vanity URLs' are also available for Google Profiles. Wendy Tan White, marketing director of Gandi ...
Brands struggle in the 'free' economy
19 May 2009 | by David Benady
out that the dominant business model on the web is making money by giving things away. Skype, Google ... online means you can do it for free,' said Anderson in a recent interview. So, for example, Google makes ... , however, that while Google is highly profitable, it uses an advertiser-funded model that has driven ...
Biggest brands: Top 100 global brands by value 2009
28 Apr 2009 | by Nicola Clark
The economy may be in freefall and advertising forecasts bleak, but this year's Millward Brown Optimor BrandZ survey reveals the world's first $100bn brand - Google. While this news may be of little surprise and will provide cold comfort to struggling broadcasters (famously, the brand has never advertised ...
And in the real world: Sun-Times, supermarkets, Google, M&S
01 Apr 2009 | by Caroline Lovell
. Source: The Financial Times Google will invest $100 million in start-ups, in its first year as a venture capitalist investor, after announcing its new financing arm Google Ventures yesterday. Source ...
Marketers need to be wary of price comparison sites
27 Jan 2009 | by Mary Cowlett
, Barton aims to get a good position on the aggreg-ators that come in the top five on a Google search married with SEO that ensures a good Google ranking for CFS' site. 'You always have to be aware ...
Net-a-Porter founder launches discount designer website
21 Jan 2009 | by Miranda Fitzgerald
shopping has continued to grow, despite tough retail conditions on the high street. Data from Google shows ...
Marketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
calls 'the CEO of Me, Inc.', to protect their careers. In the era of Google, MySpace, YouTube ...
Elle US cosies up to Stardoll's 8m users
09 Oct 2008 | by Daniel Farey-Jones
investors, Sequoia Capital, which has a track record including Google and Yahoo!, and Index Ventures, which ...
Interbrand's 100 Best Global Brands list includes only three UK brands
19 Sep 2008 | by Staff
, Toyota $34bn, Intel $32.3bn, McDonald's $31bn, Disney $29.2bn and Google $25.6bn. The top gainers from ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
