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What niche social networks can do for your brand

content to the Facebook, Twitter and Google+ platforms, and others,' says Cussan. He explains that Ning ... , Google and Yahoo! log-ins. Since its launch in April 2009, it has acquired more than 8400 fans ...

Customer publishing: The evolution of engagement

Procter Gamble has launched a free monthly digital beauty magazine and Tesco is launching its own ad-funded TV show. Meanwhile, online-only brands such as Google have invested in print magazines in an attempt to boost brand equity. As the ecommerce market continues to grow, merging editorial content ...

Neuromarketing: separating fact from fiction

there are 150. She also points out that, in 2000, there were 12 Google hits for the search term 'neuromarketing ...

CoolBrands: How to capture the essence of cool

be one of the most overused words in marketing, but both Google and Chanel, for example, appeal to very ... accounting for four of the top 10, with BlackBerry (6), Google (7) and YouTube (10) all making the grade ... /Telecommunications 7 Google Online 8 Ferrari Automotive/Cars 9 Nike Sportswear ...

Aston Martin fends off Apple to be named coolest brand of 2011

. Aston Martin is joined by other sports cars Ferrari (8) and Maserati (20) in the top flight while Google ... /Telecommunications 7 Google Online 8 Ferrari Automotive/Cars 9 Nike Sportswear ...

Hall of Fame shortlists finalised and deadline extended

Blue Rubicon BSkyB Dare Dunnhumby Facebook Fallon Google MediaCom Metro Mother Specific Media Spotify ...

Editor's comment: Riots pose tough CSR questions

on the streets? Perhaps by looking to Google, which in June hosted a conference featuring ex ... unpalatable issues, Google, Facebook, Twitter et al are showing the way for more mainstream, established ...

Private View: Robert Campbell and Arnell Vaughan

of five mobile phones on that shoot, although still no Google. While I think it is good to give ...

Guess pushes for social and e-commerce combination

Fashion brand Guess, which has become one of the first fashion retail brands to sign up Google

Cannes Lions Festival 2011: The Brands at Cannes

ad agency executives and those latest fans of Cannes, the major technology companies Google, Facebook ... , Twitter and Google attended the event in force - could be to the detriment of agencies. As Heineken ... -advertising deal with Google, speakers warned agencies that their place in the world needs to be reaffirmed ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.