Apple has leapfrogged Google and IBM to become the world's most valuable brand, according...and risk profiles, to arrive at a brand's value. Google's brand value slipped by 2% to $111.5bn ( 67.9bn ... ) 1 2 Apple 153,285 2 -1 Google 111,498 3 -1 IBM ...
The economy may be in freefall and advertising forecasts bleak, but this year's Millward Brown Optimor BrandZ survey reveals the world's first $100bn brand - Google. While this news may be of little surprise and will provide cold comfort to struggling broadcasters (famously, the brand has never advertised ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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