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The Year Ahead

11 Jan 2011 | by Nicola Clark

of consumer marketing Google EMEA 2011 will be the year of mobile. Phones today are truly smart, data ... the Google mobile team working on exploit the fact that handsets have eyes (camera), ears (microphone ... continues to wow and frustrate, while Google hooks up its services with a new social layer. Everything kicks ...

Editor's comment: Microsoft's controlling interest

03 Nov 2010 | by Gareth Jones

friends. Given that Apple, BT, Google and virtually every other technology company worth its salt ...

Helen Edwards on Branding: Xerox means business

13 Oct 2010 | by Helen Edwards

. Along with Hoover and Google, Xerox is one of those rare brand names that has become an everyday verb ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

, agencies are now just one part of the picture in the digital sphere. Giants such as Google and Facebook ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

is Facebook, which recently overtook Google to become the most-visited site in the US and is fast approaching ... struggle for ad budgets is on the horizon between Google and Facebook, or rather the currency of hyperlinks ...

Digital's future is in the past

25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence

almost as much as they do Google UK. And they're not just using computers. The GSM Association found ... .57 million unique visitors to Google UK mobile sites. Brand owners have welcomed the new platforms ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

What's around the corner? If you really want to know the answer to that question, all you have to do nowadays is flick on your mobile phone and use Google Maps or Foursquare or Sekai Camera, or indeed any of the social tagging available on smartphones. At the touch of a button, they all offer any ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

and Google are all investing in various hardware, software and partnership models. Will this future TV ...

Power 100: Next Generation

02 Jun 2010 | by Nicola Clark

in good stead. Favourite campaign: Comparethemarket.com Favourite brand: Google. 'It's so simple ...

Marketing's Power 100

26 May 2010 | by Nicola Clark

the UK business. 72. Obi Felten, Google As director of consumer marketing, EMEA, Felten has had little downtime. She has been responsible for promoting Google's product offering, including its search ... spent the first few months of the year overseeing the launch of Google Chrome in eight European ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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