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Unilever tops 2012 Marketing Society Awards nominations

UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

Shearman on Twitter @Shearmans 2011 Total Mobile Ad Spend Breakdown {"dataSourceUrl":"//docs.google.com/spreadsheet/tq?key=0Aoq-fbohKJtSdEY4bXp2QnFLTmlpYnhSOHdoWnR3QUE {"dataSourceUrl":"//docs.google ...

Trading places: this week's people moves

stable, as well as 220 Triathlon. ( Media Week ) Telefonica Digital has appointed senior Google ...

Weighing up Twitter's branded adventure

, but they are such different platforms; I do not think that Facebook or Google+ will feel remotely threatened by this ...

All about ... Global content deals

rooms, about to buy itself some serious creative firepower - and that Google will have no choice ...

Review of the Year: Top 10 marketing mishaps in 2011

rumbled after being hired by Facebook to pitch anti-Google stories to the media. 9. LITTLEWOODS STEALS ...

Review of the Year: Top 10 marketing moments of 2011

. GOOGLE ROLLS OUT GOOGLE+ Google and Facebook's rivalry is one of the biggest marketing battles ... accounting for an increasing amount of time spent by people on the web, Google is prioritising its social strategy. In June came the long-awaited unveiling of Google+, its social network and answer ...

Hall of Fame shortlists finalised and deadline extended

Blue Rubicon BSkyB Dare Dunnhumby Facebook Fallon Google MediaCom Metro Mother Specific Media Spotify ...

Do brands really still need media agencies?

dealing with clients directly, by online media auctions, or by the last-click tyranny of Google. Now ...

Online video key to ROI in Cadbury's campaign

Panel, a joint initiative between GfK NOP and Kantar Worldpanel that was seed-funded by Google ... takeover and a YouTube Promoted Video (which put the ad in Google search listings), exposure of the ad on Facebook, and a Google AdWords campaign. The YouTube Promoted Video activity delivered 14.5% additional ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.