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Sector Insight: Cider

22 May 2012 | by Jane Bainbridge

-trade market share, 2011 (%) {"dataSourceUrl":"//docs.google.com/spreadsheet/tq?key=0Aoq-fbohKJtSdE92X2Z5blJHdHBiZ2JGV015YzdIaEE m) {"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US border: 5pxpx ...

Sector Insight: Cereal, energy and snack bars

18 Apr 2012 | by Jane Bainbridge

by value ( m) {"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US border: 5pxpx solid black ...

Sector Insight: Crisps and salty snacks

04 Apr 2012 | by Jane Bainbridge

{"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US m) {"dataSourceUrl":"//docs.google ...

Think BR: Brands that grow businesses

13 Feb 2012 | by Anastasia Kourovskaia

, personal care Emirates, air travel FedEx, delivery services Google, Internet information ...

Pampering brands Nivea and Maybelline score well in brand survey

01 Feb 2012 | by John Reynolds

. Globally, Apple also won out as the top international desirable brand, ahead of Google and Sony ...

Google ranked top brand and Dove enters top 20

18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Google has been named the UK top-rated brand by UK consumers for the second year running, while...by the increasing usage of Apple and Google-Android smart phones. YouGov attributed Dove's performance to the on ...

IAB to reveal final data from brand building trilogy

03 Nov 2011 | by Matthew Chapman

director, Google UK, Michelle Klein, vice president of content, digital communications, Smirnoff, Ed ...

Facebook revealed as most searched-for brand in 2010

22 Mar 2011 | by Arif Durrani

It may have more than 500 million registered users around the world, but it seems many still use Google or another search engine to find it. Facebook emerged as the UK's favourite search according to the market share of visits, closely followed by YouTube and eBay. Twice a year, Experian Hitwise ranks ...

Google and Vodafone top global and UK brand lists

21 Mar 2011 | by Ed Owen

Google has supplanted Wal-Mart and Microsoft to become the world's leading brand, according...In Brand Finance's annual survey, Google has topped the global list with a brand valuation $44.3bn ( 27.3bn), edging Microsoft at $42.8bn ( 26.3bn) into second place. Vodafone is the largest telecoms ... Brand Brand Value 2011 (US$ millions) Brand Value 2010 (US$ millions) 1 2 Google ...

Biggest brands: Top 100 global brands by value 2009

28 Apr 2009 | by Nicola Clark

The economy may be in freefall and advertising forecasts bleak, but this year's Millward Brown Optimor BrandZ survey reveals the world's first $100bn brand - Google. While this news may be of little surprise and will provide cold comfort to struggling broadcasters (famously, the brand has never advertised ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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