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Burger King revamps website

27 Oct 2008 | by Fiona Ramsay

Developed by Pancentric, the burger chain has included more nutrition and allergen data for users to make informed choices about the products they are ordering. The new site also includes a Google maps store locator, copies of the latest TV ads, a description of new menu items and downloadable discount ...

Marketers build brand 'me' to promote their careers

14 Oct 2008 | by Brian Oliver

calls 'the CEO of Me, Inc.', to protect their careers. In the era of Google, MySpace, YouTube ...

Cybersquatters stake claims on Pasta Hut

08 Oct 2008 | by Staff

Related web addresses including www.pastahut.net, www.pastahut.info and www.pastahut.org have been registered and the sites filled with profitable Google-style pay-per-click links, according to the domain registration and management company. It noted that the domain www.pastahut.com has been registered by someone ...

The week in marketing: 24 September 2008

23 Sep 2008 | by Staff

prototype products and ingredients. Google phone arrives Google launched its first mobile handset ...

Marketing Mole: We'll Call You - Cathedral City

23 Sep 2008

that in the past, but short of looking on Google and seeing if there is anything on there, I don't know, I'm afraid ... ), but I don't have any advice, or anything like that. I would try Google. Mktg I was thinking of trying ... . I found it disconcerting that I was palmed off with the suggestion that I conduct a search on Google ...

Interbrand's 100 Best Global Brands list includes only three UK brands

19 Sep 2008 | by Staff

, Toyota $34bn, Intel $32.3bn, McDonald's $31bn, Disney $29.2bn and Google $25.6bn. The top gainers from ...

Branding: Brand in the news Absolute Radio

10 Sep 2008 | by Andy Fowler, Executive creative director, Brothers and Sisters

A Google search reveals the name is shared with a music solutions company, a post-production house and a design agency. In other words, it is neither original nor hugely interesting. On the other hand, this name is not a word that is invested with much meaning in everyday vernacular, so the team behind ...

Brands fight bloggers with 'fact' websites

09 Sep 2008 | by Bill Britt

out and respond to comments being made elsewhere. For instance, last week Google employee Matt Cutts ...

Branding: Brand in the news - Pot Noodle

02 Sep 2008 | by Kate Waddell, Director of consumer brands, Dragon

With Google's help, I learned from Unilever's website that the brand has reduced fat by 5% (from what?), salt by 28% (OMG!) and upped its veg content. So where was this big health splash? Cynical me suspects that this communication from Pot Noodle HQ relating to the campaign being scrapped coincided ...

Olympic sponsors miss online opportunities

14 Aug 2008 | by Ed Kemp

Research by Synergy Digital, the joint venture between sponsorship specialist Synergy and digital specialist Altogether, found that none of the sponsors of Beijing 2008 and London 2012, which include brands such as adidas, BP and McDonald's, are ranking on the first page of Google's natural search results when ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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