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Bulmers signs up Plan B to launch cider variant

deal with Google at the end of last month to collaborate on digital advertising initiatives . ...

Google and Heineken sign digital ad agreement

Google has signed a ground-breaking deal with Heineken to collaborate on digital advertising...international markets. In return for committing to certain levels of advertising investment with Google ... 's Cannes Lions festival, said that the Google deal marked a "first attempt in a journey of collaborating with key sources of knowledge in a field that is quickly changing". Henrique de Castro, Google's vice ...

A digital future: The new Pepsi challenge

-payments to the broader social movements happening on Facebook and Google, there are transformational social changes ...

Wimbledon and Pizza Express top BR app chart

to fourth position, Google Mobile, up one place to seventh. The chart is powered by analytics app ...

Diageo CMO Andy Fennell: 'I want to see the core product in the agency change'

, not an agency relationship, because it is across all of our brands. It's the same with Google, Yahoo and Apple ...

Facebook revealed as most searched-for brand in 2010

It may have more than 500 million registered users around the world, but it seems many still use Google or another search engine to find it. Facebook emerged as the UK's favourite search according to the market share of visits, closely followed by YouTube and eBay. Twice a year, Experian Hitwise ranks ...

Google and Vodafone top global and UK brand lists

Google has supplanted Wal-Mart and Microsoft to become the world's leading brand, according...In Brand Finance's annual survey, Google has topped the global list with a brand valuation $44.3bn ( 27.3bn), edging Microsoft at $42.8bn ( 26.3bn) into second place. Vodafone is the largest telecoms ... Brand Brand Value 2011 (US$ millions) Brand Value 2010 (US$ millions) 1 2 Google ...

Memo to new Tesco CEO: tips from the marketing trade

Kate Burns, Senior vice-president, AOL Europe, and a former marketing director at Google UK ...

Mercedes-Benz and Rolls Royce top Superbrands charts

, when technology titans Microsoft and Google topped the Business and Consumer charts respectively ... , Google and Apple, respectively. The annual Consumer Superbrands survey is an exhaustive process ... .30 5 Google 89.15 6 Microsoft 87.92 7 BMW 87.01 8 ...

Bollywood actress Lara Dutta asks women to 'be special' with Kellogg's

Films Director: Kaushik Sarkar Ads by Google Copyright Campaign India ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.