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Ditching flu awareness ads contributed to more deaths, paper claims

interest in flu as judged by the volume of Google searches was lower. It concluded that "a widespread ...

An absence of leadership

) UK US Apple 17.1% Apple 22.0% Google 7.5% Google 7.7% Tesco 6.0% Microsoft 6.1% Microsoft 5.5% Facebook ... , with Google, Microsoft, Facebook, Coca-Cola, and Walmart featuring in the US. What is it about Apple ...

Biggest brands: Top 100 global brands by value 2009

The economy may be in freefall and advertising forecasts bleak, but this year's Millward Brown Optimor BrandZ survey reveals the world's first $100bn brand - Google. While this news may be of little surprise and will provide cold comfort to struggling broadcasters (famously, the brand has never advertised ...

Online ad spend: 2005 online advertising spend rockets towards £1.4 billion

increased from the published figure of 653.3 million. In May 2005, in compliance with SEC rules, Google ... , the survey has estimated Google UK revenues based on a conservative extrapolation from the company's last ... have used the information newly available from Google to restate total market size since 2003 ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.