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Marketing to children - Kids Brand Index 2011

, however, 'cooler' brands like Facebook, YouTube and Google were prominent. And all children seem to really ...

Private View: Robert Campbell and Arnell Vaughan

of five mobile phones on that shoot, although still no Google. While I think it is good to give ...

Government to loosen IP law to 'bring it in line with the real world'

such as Amazon and Google develop cloud storage services for UK consumers. Guy Phillipson, chief executive ... the current law as restrictive and stymieing innovation. While companies such as Google and Spotify can ...

Google Transit launches in London

Google users can access London's public transport directions through Google Maps from today (28...Google Transit adds public transport information to Google Maps, allowing Londoners to plan trips ... . If users are on a mobile device, Google Transit will automatically use the phone s current location to find the best way to get to the user s destination. Devices using Google s Android operating system can also ...

Google top Gold winner at Cannes Lions festival

Google was the brand awarded the most Golds at the Cannes Lions International Festival...The haul included recognition for Google s TV ad during Super Bowl 2010, a campaign that executive ... Hegarty New York to promote Google s Chrome browser. Schmidt told delegates he was so sceptical about ... the ad paid for itself . Google s Grand Prix was in the Cyber category and its Golds came ...

Tesco needs to up its marketing strategy for non-smartphone users

that they would like to add to their grocery basket . Yesterday, Ian Carrington, head of mobile (EMEA), Google ...

Google launches anti-homophobic bullying TV campaign

Lady Gaga features in a new ad launched by Google in partnership with lesbian, gay and bisexual...The online and TV ad, created by BBH New York, aired across Channel 4, Five, E4 and ITV2 on Saturday, and is the first UK manifestation of Google's global 'It Gets Better' campaign. The ad ... executive of Stonewall, said: "Stonewall is really proud to have worked with Google to bring the phenomenal ...

The essential Zeitgeist: 8 highlights from Google's flagship event

put to Google executive chairman Eric Schmidt was 'What will the world look like in 2040?'...Needless to say, even Google doesn't have the answer to that query. There were however, several ... -drive cars At any Google conference there is the obligatory 'out there' project. Last year the search giant wowed the audience with its impressive development of Google Translate. This year the star project ...

Hargreaves review welcomed by digital businesses

Three digital businesses, including We7 and Google, have welcomed the recommendations from...of content without permission from rights holders, which would have benefitted companies such as Google. A spokeswoman for Google said: "We have long argued in favour of moderate copyright reform, to foster innovation ...

Intellectual property law overhaul 'could provide £7.9bn economic boost'

such as Google and Spotify would benefit, with content being liberalised for distribution, TV companies and music ... t about sacrificing the interests of Britain s creative industries to those of Google. It s actually about ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.