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Sector Insight: betting shops

15 May 2012 | by Jane Bainbridge

of premises {"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US m) {"dataSourceUrl":"//docs.google ...

The rise of smartphones and what it means for brands

23 Apr 2012 | by Stuart Knapman

lack this technology, it s certainly one to watch given the growing demand from consumers - Google ...

Ditching flu awareness ads contributed to more deaths, paper claims

17 Apr 2012 | by Daniel Farey-Jones and Emma Powell

interest in flu as judged by the volume of Google searches was lower. It concluded that "a widespread ...

Google profit surges as UK revenues rise 19%

13 Apr 2012 | by Maisie McCabe

Google's net income for the first quarter has risen 60.7% to $2.89bn (£1.81bn), while revenues from...with generally accepted accounting practices, Google reports its revenues on a gross basis, including traffic ... to ads served on Google sites and the sites of network members, decreased by approximately 12% from Q1 ... -per-click, the number of paid clicks across Google's sites and those of its partners increased by 39% year on year in Q1 ...

Online ad spend to surpass £100 per user in 2012

10 Apr 2012 | by Daniel Farey-Jones

to the "big three" of Google, Apple and Facebook. Norman said: "In previous reports, we have made little ...

New communities and the value of conversations

28 Mar 2012 | by Paul Selby

{"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US Percentage of men who discuss football regularly who look at or refer to each source {"dataSourceUrl":"//docs.google ...

Mirror Online hit by 30% fall in users despite relaunch

22 Mar 2012 | by John Reynolds

impacted its traffic through Google search. The source said traffic would likely return in the coming ...

Commercial TV and radio remain strong in Q1

14 Mar 2012 | by Arif Durrani

.4 billion in 2011 , boosted by a raft of new broadcast advertisers, including Google, Groupon and Avios. A ... on Twitter @DurraniMix Ad expenditure in m by medium {"dataSourceUrl":"//docs.google ...

Google and retail help seal record ad take for TV

07 Mar 2012 | by Maisie McCabe

Record viewing figures, big spending retail clients and Google's debut television campaign helped...The TV sector attracted 887 new or returning advertisers (classed as those absent for five years or more) in 2011 including Google, Avios, Asics, Majestic Wine, and Unum, according to figures from commercial TV marketing body Thinkbox. Combined they accounted for 2.6% of total TV ad revenues ...

Planning for synergy: Harnessing the power of multi-platform media

28 Feb 2012 | by Mike Jeanes and Virginia Beal

costs. Fig 1: Multi-platform campaign reach {"dataSourceUrl":"//docs.google ... Figure 3). Figure 3: Build in ad awareness across multiple platforms {"dataSourceUrl":"//docs.google ... content on International TV {"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US neuro ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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