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Govt rejects calls to curb Google dominance

LONDON - The Government has rejected pressure from MPs to weaken Google's domination of the online...rebuffed demands for Google's market share to be investigated by the Competition Commission. Lord Carter ... levy on search ads would have singled out Google. Tax changes will not be included in the Digital ... have now signed a Commons motion expressing concern that Google has boosted its share of the online ...

YouTube signs up advertisers to launch UK pre-roll ads

The Google-owned site uses pre-roll ads in the US, but has traditionally opted for text, in-video or display ads in the UK and Europe. The pre-roll ads will appear beside content on YouTube from Channel 4, ITN, BBC Worldwide and National Geographic, which have partnered with YouTube in the trial. In the UK ...

Google launches behavioural targeted advertising

LONDON - Google has launched a new behavioural targeted advertising system on the search engine...relevant. Google has said that users will have the choice to opt out of the advertising cookie ... -out choice even if cookies are cleared from the browser. Last week, Google and Microsoft signed up to a new ...

ISBA Conference: Carter calls for ad industry shake-up

everybody weep, he added. But he went on to point out: On Yahoo and Google you see a very different picture. ...

MPs seek curbs on Google

LONDON - MPs are urging the Government to end Google's domination of the online search advertising...Twenty-six MPs have signed a Commons motion expressing concern that Google has increased its share ... of the Labour MPs, ?said: "A monopoly is unhealthy. Google cornering ?the market is not good for competitive ... consumers - in this case, the people buying the advertising." It is the second attack by MPs on Google ...

The World: New York - Google abandons radio ad brokering enterprise

Google is bringing to an end its efforts to broker the sale of radio ad spots....The search engine giant entered the radio ad sales business in January 2006 through the purchase of dMarc Broadcasting for $102 million. But Google struggled to make radio advertisers comfortable ... , the vice-president of product management at Google, said: "Deciding to close products is never easy. We ...

The year ahead for ... radio

.fm on the iPhone and Android Imeem on Google's G1 mobile. But, ultimately, the issue for radio isn't deciding ...

Google to lift ban on ads for spirit brands

LONDON - Google is to lift its restrictions on advertising alcoholic spirits on its UK site from..., Google relaxed its ban on gambling advertising in the UK by allowing companies to target web users ... around sports events and after the 9pm watershed. The search agency Greenlight estimated that Google ... regulations. In May, Google also allowed brands to bid on rival trademarks terms in a bid to increase click ...

The Work: Private view

-Mobile (3) ads, they seem to be announcing that T-Mobile now has Google. I don't know if that's much of a claim. Doesn't every device known to man now get Google? That aside, the idea gets in the way ... -imagined by an accountant. A similar paucity of imagination infects the T-Mobile (3) new virals for Google maps. "I see ...

Google continues to dominate paid search market

LONDON - Google increased its dominance of paid search spending in the UK during the third quarter...Research released today by US internet marketing firm Efficient Frontier showed Google's share rising to 86.7 per cent during the period.? This was up 1.1 percentage points over the second quarter ... , with Microsoft Live getting 3.6 per cent. In the US, Google's share was 71.4 per cent, and in the rest ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.