Russell Davies: Can Facebook offer quality as well as quantity to brands?
31 May 2012 | by Russell Davies
"native" advertising idea. Targeting something people are searching for - as Google does - makes sense ...
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Google's big debate on piracy, privacy and porn
31 May 2012
The annual Google Zeitgeist conference enhances the technology giant's role in thought leadership...Now in its seventh year, the Google Zeitgeist conference is still a hot ticket. The invite ... to the Big Tent. Hosting this annual conference is a great piece of reputation management by Google. The open debating forum, the range of experts and the willingness of Google to lay itself open to scrutiny ...
What can the merging of TV and online bring?
17 May 2012
DOMINIC ALLON - director of agency sales, Google UK - To what extent are viewers combining TV and online consumption? The internet is fundamental to the future of television for one simple reason: it's what people want. The one-to-many broadcast model is being enhanced by the power of the broadband one ...
Twitter's Dorsey named Cannes Lions Media Person of 2012
16 May 2012 | by Arif Durrani
industry. Last year, Google s executive chairman Eric Schmidt was named the Cannes Lions Media Person ...
Campaign Viral Chart: Roller skates beat drugs in new viral hit
04 May 2012 | by Ben Hall
than the Beckham ad in the week that it entered the chart. Elsewhere in the chart, Google's 'Project ... to win back his ex-girlfriend using every possible Google service, enters the chart in 10th place ... 9. Google 'project glass' created in-house 14,585 shares this week All time: 851,606 shares ...
Campaign Viral Chart: P&G Olympics ad takes gold medal
27 Apr 2012 | by Ben Hall
the chart into third position, despite 300,000 fewer shares than the previous week. Google has followed recent viral success with a preview ad for its new Google Drive cloud-storage service, which was shared ... -house and follows an ad for Google's experimental "project glass" film, which has remained in the chart for a fourth ...
Google and partners launch social network to counter extremism
26 Apr 2012 | by Sarah Shearman
Google is launching the first campaign for its Google Ideas think tank with a social network...Launched in October, Google Ideas aims to "explore the role that technology can play in tackling ... the design and build of the platform, which is a standalone site, built on the Google+ API. The concept ... . The idea was born out of Google Ideas' Summit Against Violent Extremism in Dublin last year , which united ...
VIDEO: Sorrell talks 'horizontality', frenemies and his new tech alliance
25 Apr 2012 | by Daniel Farey-Jones
for "horizontality" and his mixed feelings about Google, Facebook and Twitter....technology, Sorrell was measured, responding that "we all" managed to survive the rise of Google ... previously described as "frenemies" predicting it is on course to spend $2bn with Google and $400m ...
Campaign Viral Chart: P&G Olympics ad shared over 300,000 times
20 Apr 2012 | by Ben Hall
. Elsewhere in the chart, Google's "project glass" continued to inspire, with more than 60,000 shares ... time: 93,653 shares 8. Google 'project glass' created in ...
'Agencies are critical', says Facebook's marketing chief
18 Apr 2012 | by Arif Durrani
scale. "My team compared to most of our competitors Google or Microsoft we're smaller, and we ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
