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Facebook and Twitter target UK SMEs with adspend giveaways

in the UK . Both businesses are following in the footsteps of Google, which has enjoyed extensive take ...

Google's Schmidt says he 'disagrees' with EU competition concerns

Google's chairman Eric Schmidt has said the company "disagrees in general" with complaints...Schmidt was sent a letter by the European Commission on Monday that gave Google a "matter ... . Speaking yesterday at Google's Big Tent conference in Hertfordshire, Schmidt is reported to have said: "We ... areas of the law Google has violated "it will be very difficult for me to speculate". He said ...

Google Chrome beats IE to become the world's favourite browser

Google Chrome has overtaken Microsoft's Internet Explorer to become the world's most popular web...launched three years ago and Google has put significant marketing muscle behind it, rolling out the widely ... campaign. Gabby Hegarty, Internet Explorer lead in the UK, previously told Marketing that with Google ... Market share (%) 1 Google Chrome 32.76 2 Microsoft IE 31.94 3 ...

Apple cements most valuable brand status as UK's giants slide

at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

to create a personalised device. The event also included presentations from Shazam, FT, Google, Twitter, O ...

Female marketers make their mark on Power 100

Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Uefa ramps up digital presence in Champions League final run-up

platforms and will live-stream its 'Ultimate Champions' exhibition game on Google+, YouTube and its own...hope that the new Foursquare activation coupled with Google+ hangouts will bring the finals of the Uefa ... ." Uefa has partnered with Google+ for a number of initiatives during the festival, including giant photos with a direct link to Google+ that allows fans to share photos with their friends. Ex-Chelsea FC ...

Google to inject more facts into search

Google is poised to roll out a change its search engine, to include factual information about.... This means that users who are after quick information can receive it from Google directly, without having to click through to an external website in the listing, having a negative affect on their traffic. Google ... -president of engineering at Google, wrote on the company s blog : "This is a critical first step towards building the next ...

Sector Insight: betting shops

of premises {"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US m) {"dataSourceUrl":"//docs.google ...

Nike marketing boss attacks 'institutionally analogue' businesses

out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.