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Editor's comment: Google's evolution is key

Last week, Google's Larry Page and Sergey Brin delivered on Hollywood's promise, unveiling a fleet of self-driving cars capable of using Google Maps data and whisking passengers from A to B. Needless to say, the announcement marked a significant departure from Google's core search advertising business ...

Branson to join in Virgin Trains zombie game

Richard Branson - that invade Google Street View and Facebook..... Users simply enter their postcode at www.dontgozombie.com and Google Street View transports them ... at Virgin Trains, said: "We re very proud to have created an exciting new interactive Google Street View ...

Google watch - Google quits China and buys UK's Plink

While Google is watching you, we make sure we're watching Google....Google finally went through with its threat to pull out of China, winning plaudits in the West ... acquisition. - In March Google took the huge step of closing its Chinese site. It first announced its ... - it shut down google.cn and redirected traffic to google.com.hk, the company's Hong Kong site, which ...

Masterclass: Personalised ads

The 'remarketing' feature within Google's personalised ad service has put a fresh twist...Google's recent announcement that it is rolling out a personalised banner ad service has brought ... and then serves ads for that brand when they access sites within Google's Content Network. Samsung and Center Parcs (see casebook) are among a number of brands already signed up to the service. Google ...

Digital Work: From brief to browser

game that used the Google Maps program to turn the globe into a giant Monopoly board. The concept ... for Monopoly fans to design their own building using Google SketchUp. A social media initiative was launched ... to purchase and construct virtual buildings on any street in the world using Google Maps.Players earned rent ...

Profile: Anna Rafferty, managing director, Penguin Digital

The 39 Steps told through Google Maps. Another, Your Place and Mine, was written live online by two ...

Andrew Walmsley on Digital: A little more conversation

down both Google and Facebook as suitors, launched a thousand croissants and become one of the internet ... : both Bing and Google index Twitter, and the up-to-date nature of the content drives it right up ...

Andrew Walmsley on Digital: Timing is everything

, low-volume and as much between consumers as between them and the brand. Google is a window ...

Opinion: The Marketing Society Forum

Google search as information overload was a TV ad. Viewings of its YouTube video have been poor - it ...

Andrew Walmsley on Digital: Best behaviour

, Google uses users' search data to determine which ads to display on its content network. Cleverly ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.