Brand Health Check: Instagram
25 Apr 2012 | by Kim Benjamin
at the way Google handled its YouTube acquisition: it left it alone - you won't see Google branding ...
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VIDEO: Sorrell talks 'horizontality', frenemies and his new tech alliance
25 Apr 2012 | by Daniel Farey-Jones
for "horizontality" and his mixed feelings about Google, Facebook and Twitter....technology, Sorrell was measured, responding that "we all" managed to survive the rise of Google ... previously described as "frenemies" predicting it is on course to spend $2bn with Google and $400m ...
Good Relations brings in Weber Shandwick's Robert Anderson to lead digital
24 Apr 2012 | by Sara Luker
. Anderson also worked on Sky s commercial syndication deals with YouTube and Google, as well as consulting ...
Universal Pictures and Aurasma launch new augmented reality app
23 Apr 2012 | by Kate Lloyd
-powered Android technology. It will be available free from the Apple App Store and Google Play for iOS and Android ...
Google hires first head of marketing for Google+ in EMEA
23 Apr 2012 | by Sarah Shearman
Google has appointed Cristian Cussen, former Myspace director content and marketing, as its head...Cussen joins Google from Ning, the customised social network building business. He joined ... next Monday (30 April) and will be based in Google's Central St Giles office in London. Google has ... shortly after Google launched its first advertising push for Google+ in the UK , with a TV and digital ...
Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
adoption of contactless cards and their partnership with Orange to launch an NFC wallet phone. Google announced Google Wallet last year to much fanfare but the platform is reliant on partnerships with banks ...
The rise of smartphones and what it means for brands
23 Apr 2012 | by Stuart Knapman
lack this technology, it s certainly one to watch given the growing demand from consumers - Google ...
Google improves reporting for video campaigns in AdWords
23 Apr 2012 | by Daniel Farey-Jones
Google is improving its video ad campaign reporting with the launch of AdWords for video for all...The new functionality for AdWords users, previously only available to fewer than 20 advertisers, brings the reporting of video campaigns run on YouTube and the Google Display Network into the same ... was the organic driver of traffic, or views, for your video." Google hopes the change will encourage advertisers ...
Campaign Viral Chart: P&G Olympics ad shared over 300,000 times
20 Apr 2012 | by Ben Hall
. Elsewhere in the chart, Google's "project glass" continued to inspire, with more than 60,000 shares ... time: 93,653 shares 8. Google 'project glass' created in ...
LoveFilm founder launches digital outdoor network for businesses
18 Apr 2012 | by Nick Batten
, and reach more than 300,000 business people. Companies within the network include Citi, UBS, Google ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
