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Burberry boosts digital approach with interactive campaign

29 May 2012 | by Nicola Clark

For the first time, consumers will be able to purchase its autumn-winter collection directly through a campaign gallery and short films on Burberry.com. The campaign will also run across digital platforms including Facebook, Twitter, Google+, Instagram and Pinterest. The news follows the launch ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

April Fools' Day: Which brands got involved?

02 Apr 2012 | by Daniel Farey-Jones

and inviting customers to come to stores to exchange keys. Finally, Google issued a version of Google Maps ...

Review of the Year: Top 10 marketing mishaps in 2011

20 Dec 2011 | by Nicola Clark

rumbled after being hired by Facebook to pitch anti-Google stories to the media. 9. LITTLEWOODS STEALS ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

. GOOGLE ROLLS OUT GOOGLE+ Google and Facebook's rivalry is one of the biggest marketing battles ... accounting for an increasing amount of time spent by people on the web, Google is prioritising its social strategy. In June came the long-awaited unveiling of Google+, its social network and answer ...

Trading places: this week's people moves

10 Jun 2011 | by Ben Bold

director Steve Vranakis is leaving the agency to join Google Creative Lab as a creative director ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

, agencies are now just one part of the picture in the digital sphere. Giants such as Google and Facebook ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

is Facebook, which recently overtook Google to become the most-visited site in the US and is fast approaching ... struggle for ad budgets is on the horizon between Google and Facebook, or rather the currency of hyperlinks ...

Digital's future is in the past

25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence

almost as much as they do Google UK. And they're not just using computers. The GSM Association found ... .57 million unique visitors to Google UK mobile sites. Brand owners have welcomed the new platforms ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

What's around the corner? If you really want to know the answer to that question, all you have to do nowadays is flick on your mobile phone and use Google Maps or Foursquare or Sekai Camera, or indeed any of the social tagging available on smartphones. At the touch of a button, they all offer any ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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