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Digital & Direct: Gap to debut online store

27 Jan 2009

Gap has stood out as one of the few high-street chains not to have an online store. Gavin Ailes, deputy managing director of agency The Search Works, said: 'People are realising ecommerce is necessary and are having to play catch-up.' Elsewhere, Google's industry leader for retail, Peter Fitzgerald, said many ...

Marketers build brand 'me' to promote their careers

14 Oct 2008 | by Brian Oliver

calls 'the CEO of Me, Inc.', to protect their careers. In the era of Google, MySpace, YouTube ...

Cybersquatters stake claims on Pasta Hut

08 Oct 2008 | by Staff

Related web addresses including www.pastahut.net, www.pastahut.info and www.pastahut.org have been registered and the sites filled with profitable Google-style pay-per-click links, according to the domain registration and management company. It noted that the domain www.pastahut.com has been registered by someone ...

The impact of Google's first 10 years on marketing

16 Sep 2008 | by Robert Gray

of more than $5bn a quarter. The first Google index in 1998 contained 26m pages; in 2000 it reached 1bn. This year, it hit a new milestone: 1tn. In the 10 years since launch, Google has shaped the way ... , and with Google holding the whip hand, inevitably the price of search listings has risen. It could, then ...

Profile: Playing the loyalty card - John Sheekey, Marketing director, Nectar

22 Jul 2008 | by Jemima Bokaie

reasons or for ease,' says Sheekey. He cites Google as his favourite brand for its diversity and efforts ...

Branding: Supermarkets top green survey

10 Jun 2008

The 2008 ImagePower Green survey showed that the UK's biggest grocers accounted for five of the top six green brands. Marks & Spencer was the greenest supermarket, followed by Waitrose, Tesco, Sainsbury's and Asda. According to the report, The Body Shop is the UK's greenest brand. Dove, Google ...

Power 100 Marketers of 2008: 1-50

28 May 2008 | by Staff

strategy. 30. Lorraine Twohill, Google B Lorraine Twohill arrived in the UK from her native Ireland in 1999, and planned to stay for just two years. However, she now seems firmly settled at Google, which ... of the company across Europe. In her current position she oversees all Google's consumer and business marketing ...

Opinion: Your feedback from: Brand Republic.Com

13 May 2008

' trademarked Google keywords. Who has the right idea?...Google might think it's being clever, but as a consumer you are going to get pretty fed up of trying to search for something specific only for something different to keep appearing. Nicky Noble Google has ... 's. Google's line is that advertisers got used to the idea. Really? For all their integrity and intelligence ...

Asda chief wades into row over Google keywords

07 May 2008 | by Jemima Bokaie

LONDON - Asda has hit out at rival Tesco over its decision to not bid on Google keywords relating...s and Morrisons. From this week, Google s paid-search strategy will allow advertisers to bid for rivals branded ... .com and travelsupermarket.com. Lastminute.com chief executive Ian McCaig has threatened legal action over Google ...

Asda picks Avenue A Razorfish for web job

12 Feb 2008 | by Gareth Jones

search engines including Google, Yahoo! and MSN. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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