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Getting behind the IAB figures: Media experts on the rise of mobile

Described by Google s Eric Schmidt last summer as a "consumer-led revolution" where all of the "really, really clever stuff is going to happen" from a development point of view, the jury was out ... browsing experience, this means that people naturally search more on Google leading to more paid search ...

Facebook revealed as most searched-for brand in 2010

It may have more than 500 million registered users around the world, but it seems many still use Google or another search engine to find it. Facebook emerged as the UK's favourite search according to the market share of visits, closely followed by YouTube and eBay. Twice a year, Experian Hitwise ranks ...

Internet Christmas paves the way for media owners' e-tail future

then anyone can. You go onto Google and you see tons of similar offers. Why come to me and where s my margin ...

Paper Round (28 July) - Which brands are advertising in the national press?

Samsung and Sony Ericsson run their own ads across today s papers, pushing various apps and the services they provide, including YouTube, Facebook and Google. Mobile phone retailer Carphone Warehouse runs a full page in The Sun highlighting apps available on its network for the Samsung, HTC ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.