Marketing's Talent Report: your comprehensive guide to the talent conundrum facing brands and marketers
13 Oct 2011 | by Staff
marketers from Google, Coca-Cola, KFC, John Lewis and Lovefilm on the skills that made them. A new ...
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Think BR: What the L'Oreal v eBay case means for brand owners
31 Oct 2011 | by Michael Gardner and Randeep Grewal
offered by search engines such as Google, so when an internet user enters the name of a brand as a search ...
From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
that allow for other ways of audience targeting than time, interests and regions. Google has developed ...
Aston Martin fends off Apple to be named coolest brand of 2011
28 Sep 2011 | by Arif Durrani
. Aston Martin is joined by other sports cars Ferrari (8) and Maserati (20) in the top flight while Google ... /Telecommunications 7 Google Online 8 Ferrari Automotive/Cars 9 Nike Sportswear ...
Tesco mixes augmented reality into Price Drop push
27 Sep 2011 | by Matthew Chapman
. Blippar is among a range of providers, including Google and Aurasma. Last week, French Connection, L ...
Search engine keywords become liable under trademark law
22 Sep 2011 | by Matthew Chapman
began pursuing legal action against M S after the latter used the word Interflora as a Google AdWord, meaning that people searching for Interflora on Google were served with ads for the M S flower delivery ... on their brands as keywords." He adds: "It is also a helpful decision for Google and other search engines as a ...
Andrew Walmsley on Digital: Groupon's 'Y-factor' problem
14 Sep 2011 | by Andrew Walmsley
bn offer from Google last December, it intends to go public with an IPO designed to raise $750m ... it for themselves. The pincer movement is completed by Google, Amazon and Facebook. Although the latter closed ... this is the last we'll see from the social network in this market. Google, meanwhile, has been acquiring companies ...
Hall of Fame shortlists finalised and deadline extended
09 Sep 2011 | by Staff
Blue Rubicon BSkyB Dare Dunnhumby Facebook Fallon Google MediaCom Metro Mother Specific Media Spotify ...
Sovereign debt crisis lowers global brand values, report claims
31 Aug 2011 | by Alex Brownsell
, technology and electronics brands such as Google, Apple and Microsoft, all increased in value, with Apple ... Domicile 2011 Value Sep-11 Jan-11 ($bn) 1 1 Google US ...
Facebook pulls daily deals service after four-month trial
30 Aug 2011 | by Sarah Shearman
competition from Google, which entered the space with its Offers service, launched in the US in May. Google Offers works in a similar way to Facebook s defunct daily deals service, allowing users to check ... wallet service Google Wallet. The service is currently on trial in New York and San Francisco ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
