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Amex partners Foursquare to bring location-based deals to UK

. It also comes shortly after O2 launched its Wallet service in the UK. Google has so far been coy about when, if at all, it will be brining its Google Wallet to the UK. Follow Sarah Shearman ...

Burberry boosts digital approach with interactive campaign

For the first time, consumers will be able to purchase its autumn-winter collection directly through a campaign gallery and short films on Burberry.com. The campaign will also run across digital platforms including Facebook, Twitter, Google+, Instagram and Pinterest. The news follows the launch ...

Brand barometer: Coffee shops, which one is most prominent online?

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

Apple cements most valuable brand status as UK's giants slide

at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

HQ, Google's Mountain View offices in Palo Alto. He sees it as a chance to soak up the internet ... ,' he says. Food retailing of the future Hobnobbing with Google execs seems appropriate given how ...

Unilever tops 2012 Marketing Society Awards nominations

UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Think BR: How can brands harness the power of NFC?

adoption of contactless cards and their partnership with Orange to launch an NFC wallet phone. Google announced Google Wallet last year to much fanfare but the platform is reliant on partnerships with banks ...

April Fools' Day: Which brands got involved?

and inviting customers to come to stores to exchange keys. Finally, Google issued a version of Google Maps ...

Getting behind the IAB figures: Media experts on the rise of mobile

Described by Google s Eric Schmidt last summer as a "consumer-led revolution" where all of the "really, really clever stuff is going to happen" from a development point of view, the jury was out ... browsing experience, this means that people naturally search more on Google leading to more paid search ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

Shearman on Twitter @Shearmans 2011 Total Mobile Ad Spend Breakdown {"dataSourceUrl":"//docs.google.com/spreadsheet/tq?key=0Aoq-fbohKJtSdEY4bXp2QnFLTmlpYnhSOHdoWnR3QUE {"dataSourceUrl":"//docs.google ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.