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The Guardian's technology editor Charles Arthur gives his opinion on the different PR strategies employed by the world's largest technology firms.
With real-time bidding promising to take hold in the UK, Kim Benjamin compares the RTB platforms used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers.
Google has appointed Cristian Cussen, former Myspace director content and marketing, as its head of marketing for its social networking service, Google+ in Europe, Africa and the Middle East.
The video of two-year-old, dancing William Stokkebroe that knocked Kony 2012 off its viral perch last week has been shared over one million times in the last seven days - a 400,000 increase in shares on last week.
Google has parted company with Northern Europe comms director Mike Harvey.
Microsoft is embarking on its most significant marketing push to date for its Internet Explorer browser, amid growing competition from Google's Chrome and Mozilla's Firefox.
Google and Facebook should forge stronger relationships with governments and submit any proposed changes to consultations, tech comms experts have suggested.
Google's handling of the changes to its privacy policy has left users 'confused, worried and cynical', according to one comms chief.
Rolex, the luxury watch brand, has topped the Consumer Superbrands 2012 index for the first time, leaving Coca-Cola and Google at second and third place, respectively.
Google is planning to replace Motorola Mobility chief executive Sanjay Jha with its own Dennis Woodside, who was formerly UK president of Google Americas after a spell in the UK, according to reports.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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