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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

-edged sword'. After all, Microsoft is frequently compared with smaller or newer competitors not least Google ... for it as for Apple's iOS or Google's Android, which, in turn, deters consumers. Snare, however, tries to reframe ... , but dodges suggestions that this comment is directed at Facebook or Google, both of which have come under ...

Think BR: BrandZ shows why technology matters

23 May 2012 | by Nick Cooper

are being created by technology and telecoms brands. Deals between Google and Motorola Mobility ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

MySpace in agency talks ahead of brand relaunch

17 May 2012 | by John Owens

between 2005 and early 2008, and in June 2006 surpassed Google as the most visited website in the US ...

Brand barometer: Tablets, which one is most prominent online?

11 May 2012 | by Gemma Charles

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

11 May 2012 | by Matt Chapman

HQ, Google's Mountain View offices in Palo Alto. He sees it as a chance to soak up the internet ... ,' he says. Food retailing of the future Hobnobbing with Google execs seems appropriate given how ...

Apple, Google, Microsoft: Whose PR approach is the most effective?

10 May 2012 | by Charles Arthur

Apple, Google and Microsoft and their many business battles over the past 15 years, I had plenty of time ... much national print coverage the client will get. The three big tech companies - Apple, Google ... much. Many other Apple staff are, but keep very quiet; no beans are ever spilt. GOOGLE - OFF ...

Nike marketing boss attacks 'old' approach to social-media

09 May 2012 | by Nicola Clark

t want to be interrupted." According to Olander, Google AdWords is the only commercial model ...

Heavy marketing to drive Samsung Galaxy S III 'designed for humans'

04 May 2012 | by Matthew Chapman

will run on Google's Ice-Cream Sandwich Android operating system and will be NFC-enabled. The gaming ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

04 May 2012 | by Kim Benjamin

used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers...., in simplistic terms, a relatively straightforward reach-and-frequency exercise. Google changed all that. In came ... Google's Invite Media platform to display ads. Leading the way Pierre Naggar, managing director ... 's AppNexus (previously AdECN) and Google's Invite Media (also known as Ad Exchange). Both platforms were ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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