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Pampering brands Nivea and Maybelline score well in brand survey

. Globally, Apple also won out as the top international desirable brand, ahead of Google and Sony ...

Google ranked top brand and Dove enters top 20

Google has been named the UK top-rated brand by UK consumers for the second year running, while...by the increasing usage of Apple and Google-Android smart phones. YouGov attributed Dove's performance to the on ...

Apple usurps Google as most valuable global brand

Apple has leapfrogged Google and IBM to become the world's most valuable brand, according...and risk profiles, to arrive at a brand's value. Google's brand value slipped by 2% to $111.5bn ( 67.9bn ... ) 1 2 Apple 153,285 2 -1 Google 111,498 3 -1 IBM ...

Google and Vodafone top global and UK brand lists

Google has supplanted Wal-Mart and Microsoft to become the world's leading brand, according...In Brand Finance's annual survey, Google has topped the global list with a brand valuation $44.3bn ( 27.3bn), edging Microsoft at $42.8bn ( 26.3bn) into second place. Vodafone is the largest telecoms ... Brand Brand Value 2011 (US$ millions) Brand Value 2010 (US$ millions) 1 2 Google ...

Mobile price comparison and search growing rapidly

by a massive 350% in 2010, and that Google mobile PPC traffic is now twice as large as Bing s entire UK PPC. In addition, Google s Android is bridging the gap to Apple s iPhone in the UK, in terms ...

Biggest brands: Top 100 global brands by value 2009

The economy may be in freefall and advertising forecasts bleak, but this year's Millward Brown Optimor BrandZ survey reveals the world's first $100bn brand - Google. While this news may be of little surprise and will provide cold comfort to struggling broadcasters (famously, the brand has never advertised ...

Online ad spend: 2005 online advertising spend rockets towards £1.4 billion

increased from the published figure of 653.3 million. In May 2005, in compliance with SEC rules, Google ... , the survey has estimated Google UK revenues based on a conservative extrapolation from the company's last ... have used the information newly available from Google to restate total market size since 2003 ...

 

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Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.