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Media Bitch's Diary 19 January

with envy. WPP media agency Mindshare was the big winner of the Google Live Advent Calendar challenge ... of the prizes. Google would unveil a new clue went live at midday, with the answer to the clue being a door ... the solution to the clue would then win an Android tablet. Mindshare's success meant that Google even had ...

Immediate launches Lonely Planet and Top Gear iPad apps

The Lonely Planet Dream Trips and Top Gear Portfolio apps are based on print versions of the magazines and offer users access to additional content such as photography not available in print. Interactive content includes access to Google maps for viewing locations. The Lonely Planet Dream Trips ...

Paper Round (28 July) - Which brands are advertising in the national press?

Samsung and Sony Ericsson run their own ads across today s papers, pushing various apps and the services they provide, including YouTube, Facebook and Google. Mobile phone retailer Carphone Warehouse runs a full page in The Sun highlighting apps available on its network for the Samsung, HTC ...

Search giant targets television industry with Google TV

SAN FRANCISCO - Google has unveiled its Google TV offering, which transports internet services...The system will have the Google Chrome browser built in, allowing users to surf sites such as the Google-owned video-streaming site YouTube and social networking site Facebook. It will use the company's Android operating system, which also powers mobile phones. Google Android smartphone users will be able ...

Google seals $750m AdMob buy to expand into mobile ads

LONDON - Google has acquired mobile ad technology provider AdMob for $750m in a bid to increase its...The deal will be one Google's biggest acquisitions and follows the purchase of online display ad giant DoubleClick for $3.1bn in 2008. The AdMob acquisition will enable Google to develop new tools for creating, serving and analysing emerging mobile ads. The acquisition of will also mean Google's clients ...

Former Search Works chief Hynes starts mobile agency

Hynes' partners in the new venture are Carl Uminski, former chief technical officer at Overture, and Simon Edelstyn, former director of syndication at Google. The Soho-based start-up employs nine staff and will focus on servicing FMCG brands in the UK and abroad, delivering creative, media planning and buying ...

What can mobile do for your brand?

. However, the iPhone and Google's open-source operating system Android have been "game changers ... example is Google's Latitude, which allows friends to share their location with each other by using Google Maps. Mobile web Users can touch an ad to go to a "landing page" on the mobile web. Car ...

Google launches UK Street View service

LONDON - Google has launched its Street View mapping services in the UK today (19 March), enabling...The service is available through Google Maps and Google Earth and provides 360-degree horizontal ... year's filming work by Google, involving a fleet of specially modified cars crawling along thousands ... -hunters. As well as consumers, UK businesses can benefit from the Street View technology by embedding Google Maps ...

Google launches AdSense mobile search engine

LONDON - Google has expanded its advertising offering for publishers with the launch of its AdSense...they expect from the traditional Google search service, with mobile operators and publishers receiving a share in the ad revenue generated by searches from their sites. All search results pages will be hosted by Google ... as their own footer links. A Google statement about how people could use the new mobile search states ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.