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questions were being asked of Google, asking whether it had the scale to capture a viable share of the search market. I'm not suggesting Twitter will become as big as Google, but it can make money through ... multiple income streams, but needs to apply Google-like commercial rigour to monetise traffic and consumer ...
LONDON - Google has launched a version of its maps service for mobile devices, now incorporating...Revealing the development on its mobile blog, Google said that the mobile service will allow people to access Google Maps and view photos of shop fronts or restaurants from mobile devices. New features added along with Street View are business reviews and a walking directions service, which Google ...
Mobile phone users in France, Spain, the UK and the US will now see the banner ads when using the Microsoft services. Google, Yahoo, AdMob and Third Screen already offer display banner ads on mobile phones. Chris Ward, commercial director of Microsoft Digital Advertising Solutions, said the launch of display ...
with the digital operation at Starcom MediaVest Group. Before that, he was at Google UK, in charge of building ...
LONDON - Google has today made it easier for media owners to earn more from their mobile sites...Agencies and advertisers booking mobile inventory through DoubleClick will now be able to extend their campaigns to ad space sold by other mobile ad networks, potentially resulting in previously unsold inventory being filled. Google s own AdSense for mobile platform is one of the first to be integrated, along ...
Viacom s move which further rubs salt into the wounds of its dispute with Google will see Microsoft replace the current seller of Viacom s ads, DoubleClick, which Google is attempting to buy. Google s DoubleClick acquisition was today cleared by the US Federal Trade Commission. Viacom is suing Google ...
LONDON - Google has opened up a new revenue stream to mobile publishers by launching AdSense...The move means that publishers will be able to provide users visiting their mobile sites with ads relevant to the content on the sites. Media owners with a presence on mobile can embed AdSense on their sites in order to serve users with relevant ads. Google is gradually developing its range of products ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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