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Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Think BR: How can brands harness the power of NFC?

23 Apr 2012 | by Christopher Smith

adoption of contactless cards and their partnership with Orange to launch an NFC wallet phone. Google announced Google Wallet last year to much fanfare but the platform is reliant on partnerships with banks ...

TalkTalk still most complained about telecoms provider

23 Mar 2012 | by Sarah Shearman

.google.com/spreadsheet/pub?hl=en_US&hl=en_US&key=0Aoq-fbohKJtSdEM3djVjcThzNU96MHV0aUJCWnBUcUE ... per 1,000 customers/connections, Oct-Dec 2011 {"dataSourceUrl":"//docs.google.com ...

ISBA Conference: Mobile can become 'seventh mass media'

21 Mar 2012 | by Daniel Farey-Jones

accidentally referring to Facebook as Google, Wood also observed that if the social network reaches a billion ... 's unbelievable," he said. As well as focusing on two more "disruptive entrants" (Google and Amazon), he told ... sorts of catchily named services like RCSE which they're going to bring to the world." Of Google, he ...

Shift: Marketing to the cocooned consumer

14 Mar 2012 | by Nicola Clark

As someone who suffers from a lack of any sense of direction, I have developed an unhealthy dependence on Google maps. Much as my Beagle follows his nose at all costs, my focus on the blue dot is all-consuming. I no longer ask people for directions; instead, I place all my faith in Google. The truth ...

Nokia puts location-based services at heart of smartphone strategy

22 Feb 2012 | by Matt Chapman

to be better than Google ,' he says. Sleight warns consumers are likely to stick to the familiar interface provided by Google Maps. He suggests a strategy of building on pre-existing services, such as Foursquare ...

Weighing up Twitter's branded adventure

17 Feb 2012 | by Sarah Shearman

, but they are such different platforms; I do not think that Facebook or Google+ will feel remotely threatened by this ...

Pampering brands Nivea and Maybelline score well in brand survey

01 Feb 2012 | by John Reynolds

. Globally, Apple also won out as the top international desirable brand, ahead of Google and Sony ...

The DIY creative brands

20 Jan 2012 | by Adam Woods

,' says Bartle Bogle Hegarty managing director Charlie Rudd. 'We work with Google, which does work itself ... an outside perspective. For Google, that's a very effective mix.' Google's in-house creative unit, Google ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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