PR: searching for effective measurement
28 Jul 2009 | by Claire Murphy
through to specific places,' he explains. Several web analytics packages (including the nascent Google ...
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Branson to join in Virgin Trains zombie game
05 Aug 2010 | by Jacob Mathias
Richard Branson - that invade Google Street View and Facebook..... Users simply enter their postcode at www.dontgozombie.com and Google Street View transports them ... at Virgin Trains, said: "We re very proud to have created an exciting new interactive Google Street View ...
Marketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
calls 'the CEO of Me, Inc.', to protect their careers. In the era of Google, MySpace, YouTube ...
The week in marketing: 24 September 2008
23 Sep 2008 | by Staff
prototype products and ingredients. Google phone arrives Google launched its first mobile handset ...
The impact of Google's first 10 years on marketing
16 Sep 2008 | by Robert Gray
of more than $5bn a quarter. The first Google index in 1998 contained 26m pages; in 2000 it reached 1bn. This year, it hit a new milestone: 1tn. In the 10 years since launch, Google has shaped the way ... , and with Google holding the whip hand, inevitably the price of search listings has risen. It could, then ...
Travel: Business class or bust?
27 Aug 2008
with Google rankings have driven some in the accommodation industry to overlook the basics. 'Our major focus ...
Travel.co.uk enters comparison market
15 Jul 2008 | by Jemima Bokaie
, offers TripAdvisor user reviews, weather information and Google Maps. It also carries tour ...
Digital brief: Ebookers.com hires Efficient Frontier
08 Jul 2008
-per-click campaign, including the brand's paid search activity on Google, Yahoo! and MSN.
Digital: EasyHotel overhauls web booking service
24 Jun 2008 | by Alex Brownsell
The revamped site, developed by Glasgow agency Equator, includes a simplified, three-stage booking process and an improved navigation system. The portal also features more detailed hotel information and a greater selection of images. It uses Google Maps to give users a visual guide to individual hotels ...
Digital Report: Affiliate Marketing - Your travel companion
24 Jun 2008
of the reasons behind affiliates' desire for more content is Google, which causes waves every time it alters its natural search algorithm. Tamer Tamar, head of distribution for EMEA at Expedia, explains: '(Google) makes ... as they need to have the scale and stickiness if Google changes its algorithm again.' The growth in demands ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
